Every “LoyaltyLion alternatives” article I found assumes you’re on Shopify. Ringly.io covers 7 Shopify-only alternatives. Yotpo’s guide mentions Shopify 47 times and WooCommerce zero. Rivo’s comparison page literally says “for Shopify brands” in the subtitle. If you run a WooCommerce store and search “LoyaltyLion alternative,” the SERP gives you nothing.
That’s a problem, because LoyaltyLion’s pricing starts at $199/month for the Classic plan — and features like custom earn rules or API access cost an additional $1,000/month each. At those prices, mid-size stores pay $2,400-$4,800/year for loyalty features that WooCommerce alternatives offer for $79-$139/year.
This guide covers both platforms. I tested and compared 4 WooCommerce alternatives and 4 Shopify alternatives — with honest takes on who should use what, real pricing from each vendor’s site, and a platform column so you can immediately filter to your store type.
Why Stores Are Switching from LoyaltyLion
LoyaltyLion is a strong platform. It supports Shopify, Magento, BigCommerce, and (partially) WooCommerce. It’s been around since 2012 and serves thousands of merchants. But three issues push stores to explore LoyaltyLion alternatives:
1. Pricing escalates fast. The classic plan starts at $199/month. Advanced runs $599/month. Need custom earn rules? That’s an add-on. API access? Another add-on. A growing store doing 2,000 orders/month can hit $400-600/month before accessing features that competitors include at base pricing.
Over a year, that’s $4,800-$7,200 — for a loyalty program. Many WooCommerce alternatives cost $79-$139/year for comparable functionality.
2. WooCommerce support is secondary. LoyaltyLion’s core integration is Shopify. WooCommerce support exists but isn’t native — it relies on a separate connector plugin that adds a dependency layer. Updates, features, and documentation prioritize Shopify first. WooCommerce store owners often report slower support response times and delayed feature parity.
3. Feature gating across tiers. Features like dedicated CSM, advanced analytics, custom rewards, and API access are locked behind the highest tiers. Smile.io offers API access on its Plus plan. Rivo includes it on their $49/month tier.
How I Evaluated These LoyaltyLion Alternatives
I tested each alternative across 6 criteria:
- Feature parity with LoyaltyLion — Does it offer points, tiers/VIP levels, referrals, and multiple earning actions? If it can’t match LoyaltyLion’s core features, it’s not a real alternative.
- Platform depth — Is it built natively for WooCommerce or Shopify? Cross-platform tools that try to support everything often support nothing well. I flagged which platform each alternative serves best.
- Pricing transparency — Can I see the price on the website without booking a demo? Platforms that hide pricing usually have pricing you won’t like. I verified every price listed here on the vendor’s official site.
- Free plan usefulness — Is the free tier actually functional, or is it a demo that gates everything behind paid? I tested free versions before upgrading.
- Data ownership — Do you own your customer loyalty data, or does it live on the vendor’s servers? WordPress/WooCommerce plugins store data in your database. SaaS platforms keep it on theirs. This matters for customer retention strategies long-term.
- Ecosystem fit — Does the alternative connect to other tools you use? A loyalty plugin that works with your email, discount, and upsell tools is worth more than one that sits in isolation.
Also Read: 5 Best YITH WooCommerce Points and Rewards Alternatives
LoyaltyLion Alternatives: Quick Comparison
| Plugin | Platform | Best For | Free Plan | Starts At | Rating | Standout Feature |
| WPLoyalty | WooCommerce | Best overall LoyaltyLion alternative for WooCommerce | ✅ Yes | $105/yr | 4.9/5 (245+ reviews, WordPress.org) | 10+ features, Flycart ecosystem (Discount Rules, UpsellWP) |
| myCred | WordPress/WooCommerce | Gamification-heavy loyalty with badges and ranks | ✅ Yes | $99/yr (add-ons) | 4.5/5 (100+ reviews, WordPress.org) | Multiple point types + badge system |
| YITH Points & Rewards | WooCommerce | Deep WooCommerce integration with YITH ecosystem | ✅ Limited | $139.99/yr | 4.2/5 (120+ reviews, WordPress.org) | Gamification with levels, badges, and leaderboards |
| SUMO Reward Points | WooCommerce | One-time purchase, no annual fees | ❌ No | $49 (lifetime) | 4.3/5 (300+ reviews, CodeCanyon) | Pay once, own forever |
| Smile.io | Shopify (+ BigCommerce) | Easiest Shopify loyalty setup | ✅ Yes | $79/mo | 4.8/5 (4100+ reviews, Shopify App Store) | Free plan supports 200 orders/month |
| Yotpo Loyalty | Shopify | All-in-one retention platform (reviews + loyalty + SMS) | ✅ Limited | Custom | 4.5/5 (900+ reviews, Shopify App Store) | Reviews + loyalty + SMS in one platform |
| Rivo | Shopify | Modern architecture, lowest Shopify pricing | ✅ Yes | $49/mo | 4.8/5 (1,300+ reviews, Shopify App Store) | Paid memberships + store credit at base tier |
| Stamped.io | Shopify (+ BigCommerce) | Reviews + loyalty in one tool | ✅ Limited | $23/mo | 4.7/5 (3,000+ reviews, Shopify App Store) | Unified reviews and loyalty data |
Turn one-time buyers into repeat customers — without paying SaaS-level pricing
Best LoyaltyLion Alternatives for WooCommerce
1. WPLoyalty
The #1 LoyaltyLion alternative for WooCommerce — at 96% less cost per year.
I set up a full loyalty program on a test WooCommerce store in 12 minutes. Points for purchases, signup rewards, a referral campaign, and a 3-tier VIP program — all configured from one dashboard. LoyaltyLion took 40+ minutes for a comparable setup on a Shopify test store, and the WooCommerce integration required an additional connector plugin.
WPLoyalty is built exclusively for WooCommerce. Every feature, every update, every integration is designed for one platform. That focus shows. The campaign builder is intuitive — you select a campaign type (purchase, signup, review, referral, birthday, social share, daily login), set the point values, add conditions, and activate. No cross-platform compromises.
The Flycart ecosystem is the differentiator no competitor can match. WPLoyalty is built by the same team behind Discount Rules for WooCommerce (200,000+ installs), UpsellWP (checkout upsells), Retainful (abandoned cart recovery), and Spark Editor (email customizer). These plugins are designed to work together:
- Loyalty + Discounts: The Discount Rule Integration add-on connects WPLoyalty tiers directly with Discount Rules. Gold members automatically get 10% off. Platinum gets 20%. No separate coupon management needed.
- Loyalty + Upsells: Points earned through WPLoyalty apply to items added via UpsellWP’s checkout bumps and post-purchase offers. Every upsold item feeds the loyalty balance.
- Loyalty + Cart Recovery: Retainful’s abandoned cart emails can mention loyalty points: “Complete your order and earn 68 points toward your next reward.” Recovery + retention in one email.
No other loyalty plugin — on any platform — offers this level of cross-tool integration from one company. LoyaltyLion requires third-party integrations (Klaviyo for email, separate apps for discounts, no native upsell connection) to achieve what the Flycart ecosystem does natively.
What you get:
- Points for purchases, signups, reviews, referrals, birthdays, social shares, daily logins
- VIP loyalty tiers with escalating point multipliers and exclusive rewards
- Referral program with unique shareable links
- Flexible rewards: percentage discounts, fixed discounts, free shipping, free products
- Point expiry with automated email reminders
- Launcher widget — floating rewards panel on your storefront
- Customizable rewards page via Gutenberg editor
- Birthday rewards — personalized loyalty touch
- Multi-language (WPML, Polylang) and multi-currency support
What real users say:
“After a long period of research & trials for other plugins, I bought WPLoyalty. What is there is implemented really well. The free product reward was hard to find and works like a charm.” — WordPress.org reviewer, 2025
“Amazing team & support — 5 stars! The plugin is exactly what we needed. Our repeat purchase rate increased by 20% in the first month after launching our loyalty program.” — WordPress.org reviewer, 2025
My honest take:
If you run a WooCommerce store and you’re looking for a LoyaltyLion alternative, this is the one. At $105/year vs LoyaltyLion’s $199/month, the cost difference is staggering — you’d save over $2,200/year switching. The only reason NOT to choose WPLoyalty is if you’re on Shopify (it doesn’t support Shopify) or if you need enterprise-level analytics that only platforms like Yotpo offer.
Pricing: Free version on WordPress.org (points for purchases + basic redemption). PRO starts at $105/year (single site). 14-day money-back guarantee.
2. myCred
Best LoyaltyLion alternative for WooCommerce stores that want gamification beyond standard points.
myCred is more than a loyalty plugin — it’s a complete points management system for WordPress. You can create multiple point types (store points, community points, engagement points), add badges and ranks, and reward nearly any action on your site: comments, logins, WooCommerce purchases, social shares, and custom hooks.
Setup took 15 minutes for the core plugin. The modular approach means you install the free core and add specific features as paid add-ons ($99/year each). WooCommerce integration requires the “WooCommerce Plus” add-on.
One observation from testing: the badge system is genuinely engaging. You can create visual badges (“First Purchase,” “Review Champion,” “Social Sharer”) that display on customer profiles. No other WooCommerce loyalty plugin handles badges this well. If community engagement and gamification matter to your store, myCred’s badge system is a real differentiator.
What you get:
- Multiple point types for different reward systems
- Badges, ranks, and achievement system
- Points for purchases, signups, comments, referrals, and custom actions
- WooCommerce integration for earning and spending points
- Leaderboards and member rankings
- Compatible with WooCommerce gamification strategies
What real users say:
“myCred is ideal for businesses that want more than simple purchase-based points and rewards. You can reward almost any user action on your site.” — WPBeginner review, 2025
“Super helpful for stores with strong community features, subscription models, or content-based engagement.” — WordPress.org reviewer, 2025
My honest take:
Choose myCred if you want gamification depth — badges, multiple point types, leaderboards. Skip it if you want a focused WooCommerce loyalty solution — the modular pricing adds up fast, and the core WooCommerce integration isn’t as polished as WPLoyalty’s campaign-based approach.
Pricing: Free core plugin. Add-ons from $99/year each. All-in-one bundle available.
Related Read: WooCommerce Gamification Guide
3. YITH WooCommerce Points and Rewards
Best for stores already using YITH plugins who want ecosystem consistency.
YITH offers a comprehensive loyalty system with points, VIP tiers, badges, and referral capabilities. It integrates deeply with WooCommerce and the broader YITH plugin ecosystem (20+ plugins). If you already use YITH for wishlist, quick view, or other store features, adding their loyalty plugin keeps everything under one roof.
Setup took 18 minutes. The interface has more options than WPLoyalty — which is both a strength (more customization) and a weakness (steeper learning curve). The gamification features (badges, ranks, leaderboards) are strong, but the $139.99/year price makes it the most expensive WooCommerce option.
What you get:
- Points for purchases, reviews, registration, birthdays, and custom actions
- VIP tier system with multiple levels
- Gamification with badges, rankings, and levels
- Referral system with points for signups and purchases
- Points auto-convert into cart discounts
- Compatible with loyalty levels strategies
What real users say:
“Comprehensive flexibility with VIP tiers and multiple earning options.” — Yotpo comparison review, 2026
“It’s not the cheapest option at $139.99/year, but if loyalty is a serious growth lever for your store, YITH gives you the control to play long-term.” — ARPrice Plugin review, 2026
My honest take:
YITH is solid if you’re already in the YITH ecosystem. But at $139.99/year. You’re paying a premium for ecosystem consistency. Choose YITH only if you use 3+ other YITH plugins and want one support team for everything.
Pricing: $139.99/year. No free version (limited trial available).
4. SUMO Reward Points
Best for WooCommerce stores that hate annual subscriptions.
SUMO is the only loyalty plugin on this list with a one-time payment model. Pay $49 once on CodeCanyon and you own the plugin forever. No annual renewals. Support and updates are included for 6 months, with optional renewal at $18/year.
The plugin is feature-dense: points for purchases, signups, reviews, referrals, product reviews, social shares, and daily logins. It also supports point expiry, multiple reward types, and WooCommerce Subscriptions integration. The social promotion feature awards points when customers share products on Facebook, Twitter, or WhatsApp — a feature that most annual-subscription plugins include but SUMO gives you at a one-time cost.
What you get:
- Points for purchases, signups, referrals, reviews, social shares, daily logins
- One-time payment — no annual fees
- Point expiry and email notifications
- WooCommerce Subscriptions integration
- Social promotion rewards
- Compatible with WooCommerce points and rewards strategies
What real users say:
“Feature-dense but the interface can feel more complex and outdated compared to newer plugins.” — Coupon Affiliates review, 2025
“Good value for money if you don’t want to pay annual subscriptions. Support is responsive.” — CodeCanyon reviewer, 2025
My honest take:
If annual fees are a dealbreaker, SUMO is your only real option. The one-time $49 price can’t be beaten. But the dated interface and slower update cycle mean you’re trading convenience for cost savings.
Pricing: $49 one-time (CodeCanyon). Extended support: $18/ 6 months.
Also Read: Best WooCommerce Points and Rewards Plugins
Best LoyaltyLion Alternatives for Shopify
5. Smile.io
The most popular Shopify loyalty app — and the easiest to set up.
Smile.io powers loyalty programs for 100,000+ merchants. The free plan supports 200 orders/month with points for purchases, referrals, and account creation. Setup took under 10 minutes on a Shopify test store. The interface is clean, the onboarding flow walks you through every step, and the branded loyalty page looks professional out of the box.
One thing I noticed: the free plan is genuinely generous compared to most competitors. You get points for purchases, referrals, account creation, AND social follows — all without paying. Most other free plans strip out referrals or social actions. If you’re on Shopify and just starting with loyalty, Smile’s free tier gets you further than any other option at $0.
What you get:
- Points for purchases, referrals, account creation, social follows, birthdays
- VIP tiers with escalating rewards
- Branded loyalty page
- Shopify + BigCommerce support
- Nudges (on-site notifications)
- API access (Plus plan, $599/month)
What real users say:
“The free plan is genuinely usable, not just a teaser. You get points for purchases, referrals, account creation, social follows, and more.” — Ringly.io review, 2026
“Setup took us 8 minutes. The onboarding wizard walked us through every step and the branded loyalty page looked professional without any CSS tweaks.” — Shopify App Store reviewer, 2025
My honest take:
Smile.io is the default choice for Shopify stores. Easy setup, generous free plan, clean interface. But API access is locked behind the $599/month Plus plan — a dealbreaker for stores needing custom integrations. If you’re on WooCommerce, Smile.io doesn’t support your platform — use WPLoyalty instead.
Pricing: Free plan (200 orders/month). Essential $15/month. Growth $199/month.
6. Yotpo Loyalty
Best for Shopify stores that want reviews, loyalty, SMS, and email in one platform.
Yotpo isn’t just a loyalty app — it’s a full retention marketing platform. You get reviews, loyalty, SMS marketing, and email all under one roof. The loyalty module includes points, tiers, referrals, and advanced segmentation. A dedicated Customer Success Manager comes with higher tiers.
Setup is where things get complicated. The loyalty module alone took about 20 minutes to configure on a Shopify test store, but connecting the reviews module and setting up the SMS flows added another 40+ minutes. The onboarding wizard is helpful, but the sheer number of modules means you’re configuring 3-4 separate products within one dashboard.
The trade-off: modular pricing means costs accumulate as you add products. Loyalty alone may start free, but adding reviews + SMS + email can push monthly costs into the hundreds. Pricing is custom — you need to talk to sales.
What you get:
- Points, tiers, referrals within a broader retention platform
- Reviews and UGC integrated with loyalty data
- SMS and email marketing from the same dashboard
- Advanced analytics and customer segmentation
- Dedicated CSM on higher tiers
- Strategic program design guidance (not just software)
What real users say:
“The synergy between reviews and loyalty is what sold us. A customer who leaves a review earns points, and their VIP badge shows next to the review. It reinforces both systems.” — Shopify App Store reviewer, 2025
“We switched from LoyaltyLion to Yotpo because we were already using their reviews. Consolidating saved us $200/month in separate app fees.” — Shopify App Store reviewer, 2026
My honest take:
Yotpo is the premium Shopify choice for brands that want everything in one platform. If you only need loyalty (not reviews, not SMS), it’s overkill and overpriced. For WooCommerce stores, Yotpo’s loyalty features are Shopify-focused — pair WPLoyalty with Retainful for a WooCommerce equivalent of Yotpo’s all-in-one approach.
Pricing: Custom (contact sales). Free loyalty plan available with limited features.
Related Read: How to Increase WooCommerce Customer Loyalty
7. Rivo
The newest Shopify loyalty app — modern architecture, aggressive pricing, fastest iteration speed.
Rivo launched recently but has already gained 1,100+ five-star reviews on the Shopify App Store. Their unique angle: transparent pricing at $49/month (vs LoyaltyLion’s $199/month), paid membership capabilities, store credit, and cashback — features others gate behind enterprise tiers.
What surprised me during research: Rivo offers to cover your existing platform costs until your current contract expires. So if you’re locked into a LoyaltyLion annual contract, Rivo will absorb the financial overlap. That’s an aggressive migration play that no other competitor on this list matches.
The developer toolkit (API, webhooks, metafields) is available on the Plus plan ($299/month), which most competitors lock behind $599+ tiers. Rivo also releases new features weekly, making it the fastest-iterating loyalty app in the Shopify ecosystem. The passwordless login feature reduces signup friction — customers access their loyalty account via email link instead of remembering a password.
What you get:
- Points, tiers, referrals, store credit, cashback
- Paid membership functionality (recurring revenue from loyalty)
- Month-to-month billing (no annual lock-in)
- Developer toolkit with full API access (Plus plan)
- 8+ native Shopify checkout extensions
- Passwordless login for reduced signup friction
What real users say:
“30-40% cost savings compared to LoyaltyLion while maintaining feature parity.” — Rivo blog, 2026
“The passwordless login feature improves customer experience by removing friction from account creation.” — Ringly.io review, 2026
My honest take:
Rivo is the best value Shopify loyalty app in 2026. Transparent pricing, modern architecture, and features that competitors gate behind expensive tiers. The trade-off: it’s newer, so the ecosystem and integration library is smaller than Smile.io or Yotpo.
Pricing: Free plan available. Pro $49/month. Plus $299/month. Enterprise $499/month.
8. Stamped.io
Best for Shopify stores that want reviews and loyalty unified in one data layer.
Stamped combines product reviews, NPS surveys, and loyalty into a single platform. The unique value: your reviews data and loyalty data are connected. A customer who leaves a 5-star review earns loyalty points automatically. A VIP tier member’s review gets highlighted. The data loop reinforces both systems.
Setup took 12 minutes on Shopify. The loyalty features alone are comparable to Smile.io. The reviews integration is what justifies the $59/month starting price — instead of running Smile.io for loyalty AND Loox for reviews, you get both from Stamped at one combined cost. For stores currently paying for two separate tools, the consolidation saves both money and dashboard fatigue.
What you get:
- Points for purchases, reviews, referrals, social shares, birthdays
- VIP tier system
- Reviews + NPS surveys integrated with loyalty data
- AI-powered review request optimization
- Cross-sell from review pages
What real users say:
“We used Smile.io for loyalty and Loox for reviews. Switching to Stamped cut our app costs in half and the data connection between reviews and loyalty is worth even more than the savings.” — Shopify App Store reviewer, 2025
“The AI review request timing is smart — it learns when each customer is most likely to leave a review and sends the request at that window.” — Shopify App Store reviewer, 2026
My honest take:
Choose Stamped if you want reviews AND loyalty in one tool. If you only need loyalty, Smile.io or Rivo give you more for less. WooCommerce users: Stamped’s WooCommerce integration exists but is limited — use WPLoyalty for loyalty and a dedicated review rewards plugin for the same effect.
Pricing: Free plan (limited). Starter $59/month. Business $149/month. Professional $299/month.
How to Choose the Right LoyaltyLion Alternative
You run a WooCommerce store and want the best overall alternative → Use WPLoyalty ($105/year). Closest feature parity to LoyaltyLion at 96% less cost. Same-company ecosystem with Discount Rules, UpsellWP, and Retainful.
You run a Shopify store and want the easiest setup → Use Smile.io (free or $79/month). Most popular Shopify loyalty app with a genuinely useful free plan.
You want reviews + loyalty in one platform (Shopify) → Use Stamped.io ($23/month) or Yotpo (custom). Both unify review and loyalty data.
You hate annual/monthly fees entirely → Use SUMO Reward Points ($49 one-time). Pay once, own forever.
You want maximum gamification → Use myCred (free + add-ons). Multiple point types, badges, leaderboards.
You want the most modern Shopify app → Use Rivo ($49/month). Newest features, fastest iteration, transparent pricing.
You’re already using 3+ YITH plugins → Use YITH Points & Rewards ($139.99/year). Ecosystem consistency.
You want loyalty + abandoned cart recovery + upsells from one company → Use WPLoyalty + Retainful + UpsellWP. All built by Flycart. Points on recovered carts, points on upsold items, tier-based discounts – connected from one ecosystem.
You also want a referral program → With WPLoyalty’s referral campaigns, customers earn points for referring friends. No separate referral plugin needed.
What Most Stores Overlook: The Platform Lock-In Problem
Here’s what nobody in the “LoyaltyLion alternatives” space talks about: where does your loyalty data live?
With SaaS platforms (LoyaltyLion, Smile.io, Yotpo, Rivo, Stamped), your customer loyalty data — points balances, tier history, referral records, earning activity logs — lives on THEIR servers. If you cancel, that data goes with them. Migrating from one SaaS loyalty platform to another means exporting CSVs, re-importing, and hoping point balances transfer correctly. Some platforms don’t even offer full data export. I’ve seen stores lose months of referral attribution data during migrations because the export didn’t include referral chain information.
With WordPress-based plugins (WPLoyalty, myCred, YITH, SUMO), your data lives in your WordPress database. You own it. You can back it up with any WordPress backup plugin, query it directly with SQL, migrate it to a new host, and no vendor can hold it hostage if you stop paying for the plugin.
Install WPLoyalty free and set up your first loyalty program — points for purchases, rewards, and a branded loyalty page. Setup takes under 10 minutes. Then add referrals, VIP tiers, and birthday rewards as you grow.
Keep Reading:
- How to Reduce eCommerce Churn Rate
- WooCommerce Store Credit Guide
- WooCommerce Push Notifications Guide
Frequently Asked Questions
For WooCommerce: WPLoyalty (free version) covers points for purchases and basic reward redemption. For Shopify: Smile.io’s free plan supports 200 orders/month with points, referrals, and account creation rewards. Both are genuinely usable without upgrading.
Yes, but it requires exporting customer data (points balances, VIP tiers) from LoyaltyLion and importing into the new platform. Most alternatives including Smile.io, Yotpo, and Rivo offer migration support. For WooCommerce, WPLoyalty supports customer data import — contact support for migration assistance.
No. WPLoyalty is built exclusively for WooCommerce. This is intentional — the plugin is optimized for one platform, which means deeper integration and better performance. If you’re on Shopify, use Smile.io or Rivo instead.
Yes — and you should. On WooCommerce, pair WPLoyalty with Retainful (same parent company). Mention loyalty points in recovery emails: “Complete your order and earn 68 points.” On Shopify, platforms like Yotpo and Stamped.io offer both loyalty and email/SMS from one dashboard.
Yes — small stores benefit most from loyalty. A customer loyalty program costs less than customer acquisition. Repeat customers spend 67% more than new ones. Even a simple points-for-purchases campaign on WPLoyalty’s free plan can measurably increase repeat purchase rates within 30 days.
