7 Effective Rewards to Increase Customer Engagement


increase customer engagement

Reward programs are the most effective methods to increase customer engagement, generate revenue and increase sales in WooCommerce. 90% of eCommerce stores run a customer loyalty reward program to retain customers and increase revenue. A recent study says customers stay loyal to the store, which conducts loyalty programs.

Running WooCommerce loyalty programs will satisfy existing customers and encourage them to do word-of-mouth marketing for your store. They can help you acquire new customers, and rewarding them for referrals will improve customer engagement rates.

Let’s not forget retaining existing customers is easier and simpler. All you have to do is use customer engagement strategies to increase customer engagement, so you can retain them and increase your sales.

In this blog, you’ll learn about the types of reward systems to utilize in your eCommerce store. It can increase customer engagement and make customers stay loyal to your store.

Use WPLoyalty & start rewarding your customers with exciting discounts, and boost customer engagement shortly.

What is a WooCommerce Customer Reward System?

A WooCommerce Customer Reward System is a powerful method that allows you to incentivize and reward your customers for their loyalty and engagement. By setting up a customer reward program, you can offer your customers special discounts, coupons, or other exclusive perks, which they can redeem for their purchases. This can be an excellent way to increase customer retention and boost customer lifetime value, by encouraging repeat purchases and building long-term relationships with your customers.

With a WooCommerce Customer Reward System, you can easily set up different tiers of rewards based on your customers’ spending habits or engagement with your brand. For example, you can offer a small discount or coupon for new customers, and then increase the rewards as they make more purchases or refer friends to your store. This creates a sense of exclusivity and makes your customers feel valued, which can help build a strong sense of community around your brand.

By implementing a customer reward system in your WooCommerce store, that is required to run a successful customer rewards program is choosing the right WooCommerce rewards plugin to help you reward your customers effortlessly.

Running a WooCommerce customer rewards program will help you build a strong relationship with your customers. Since you reward them with offers and points, you can increase customer engagement and loyalty and drive repeated sales in your store.

Why are Reward Systems important to increase Customer Engagement?

Reward systems are essential to increase customer engagement as ‘rewards’ play an important role. Customers offer their loyalty by being long-term customers at your eCommerce store. In return, you could offer them exclusive rewards and make them feel unique for being your customer. Loyalty rewards like discounts and freebies will excite them to purchase more and even refer their friends to your store.

Look at the customer engagement best practices benefits you get by running an effective WooCommerce reward system;

  • Improve customer retention
  • Increase customer engagement
  • Boost sales and revenue
  • Build stronger customer relationship
  • Encourages word-of-mouth marketing
  • Drives customer satisfaction

Making constant changes and bringing new updates to your WooCommerce Customer Reward system is necessary to improve customer engagement. Besides, doing that will keep your customers on their toes and keep them stay excited.

Use WPLoyalty to reward customers with different rewards and increase customer engagement quickly.

7 Effective Types of Reward Systems to increase Customer Engagement in WooCommerce

Here are some strategic types of rewards you can employ at your WooCommerce store to increase customer engagement and activity.

Reward your Loyal Customers with VIP Programs

Have you ever been curious to know what customers say about your brand? Do they even get excited when they earn points? WPLoyalty helps you provide points to your customers, encouraging them to purchase more of your products and stay connected to your store.

Most of the most successful WooCommerce loyalty rewards programs are highly branded and loved by most people. Your Loyalty and VIP program should move the way your brand does. And that’s why we recommend

  • Branding your loyalty rewards
  • Branding your reward currency
  • Keeping everything super personalized

It will improve customer engagement. Once you figure out how to brand your WooCommerce loyalty rewards program, you can focus on your brand easily. Eventually, your business will level up, and when that happens, you need to create a tier-based loyalty program to motivate customers even better.

WooCommerce Customer Engagement

High-value and High-paid customers are VIPs, and VIP customers are always better. VIP programs create meaningful exclusion. These programs let customers become a part of your brand, encouraging them to contribute more toward success.

You can inspire your other tier members to join your VIP program. Keeping your VIP customer engaged takes much less effort as they need no initiation. Your VIPs will be the first to receive rewards and can start over once they use their reward points. VIP programs keep their loyalty visible to you and vice versa.

Reward Customers with Free Shipping

Offering free shipping could save you money. Free shipping could increase traffic to your site, lower your cost per purchase and improve the quality of your customer, creating higher customer lifetime value. According to Statistics, 58% of shoppers will abandon their shopping cart if shipping is too expensive.

Your loyal customers will feel pumped toward completing the task rather than spending money on shipping. So, all you have to do is use an effective reward system to increase customer engagement. Immediate free shipping boosts your sales and is also an effective reward system to improve customer engagement.

Rewards Program in WooCommerce

There is one effective condition – You should display Free Shipping pop-ups at the beginning of the interaction or when customers already have products in the carts and are looking for more, not while trying to check out. Checkout should always be an uninterrupted process. But you can keep the shopping experience more lively by getting creative with your types of rewards.

Engaging ways to reward Free Shipping to your customers:

  • Push to Increase Total Cart Value
  • Turn on Timer for New Launch
  • Sign Up for a Deal
  • Buy an Endorsed Product
  • Sign Up for Samples
  • Subscribe and Save

In a customer’s mind, shipping charge is a loss, and an additional product is a gain. You can use this confusion in your WooCommerce Loyalty Rewards Program to drive more profit for your store.

If your goal for the week is to increase customer engagement and for the launch of a new product, you may reward Free Shipping to all customers who visit the launch page.

Reward Customers for Writing Product Reviews

Getting a product review is always great as you better understand your product. Also, it increases customer engagement toward your store, and encouraging the customers to write reviews will promote growth.

One of the certain ways to encourage more reviews is to reward customers with different types of rewards for posting them, which will make them feel recognized. An essential part of online marketing is product reviews. So, always remember to get reviews from your customers.

Reward customers for product reviews

Reward your Customers for Social Sharing

Everybody is a brand on social media. Users who share your brand on their profiles love you for real! Return the love by rewarding them with points, discounts, and validation.

You can also promote your WooCommerce rewards program on your social media. Social media will also increase your site’s traffic and user engagement.

Ways to use WooCommerce Loyalty Rewards Program to increase customer engagement and sales,

  • Use your product pages to ask for shares
  • Use the order confirmation page to share the order
  • Promote your rewards program to your followers
  • Treat your social media community
  • Reveal followers-only coupon code
  • Run contests and giveaways

Give your customers something to talk about your product on social media.

Social sharing in WooCommerce

Reward Customers on Special Occasions

You have to give customers reasons to love shopping with you. Rewards programs that create an emotional closeness are the only WooCommerce rewards programs worth investing in.

Anybody can send a birthday message, and anybody can run a Christmas sale. You have to do what no one else does and say what no one else says if you want to relate to your customers. When your loyalty program sounds complicated, it does not stick to the memory of your customer. So make it easy for customers to understand.

While working with WooCommerce Loyalty Rewards, it’s good to be mindful of this. Effective customer engagement means that your customers see value in interacting with you and your brand. Your brand needs to have a personality of its own, and every message should be from one human to another human.

Help your customers prep for their birthday, anniversary, or vacation, and add to their experience! Provide different types of rewards, including freebies, coupons, and other perks that align with their purchase history and customer profile.

Birthday rewards to customers

Different types of rewards ideas to offer on Special Occasion for the WooCommerce Rewards Program

  • Free Shipping on Birthday Month
  • Access to Brand BTS (Behind the Scenes)
  • Free-to-Choose Rewards
  • Personalized Freebies
  • Double Reward Points for the Holidays
  • Free Samples
  • Gift Cards and Store Credit
  • Shareable Coupons

Reward Customers for Referring a Friend

If you have a WooCommerce reward program, you should launch Referrals because there’s no perk better than a Referral program to increase customer engagement. Getting loyal customers to share your brand with their friends and colleagues is a great way to keep things popping up in your store.

When you incorporate Referral marketing in your WooCommerce Rewards Program,

  • Your Business Will Acquire New Customers
  • Your Loyal Customers Will Stay Active
  • Customer Engagement Rate Will Soar

Attracting new customers is expensive, and referrals cut down this heavy expense. From a human mind perspective, new customers who get acquainted through referrals are more trusting of your business and open to business-positive interactions. Also, they will respond to your messages readily.

Refer a friend program

Planning Rewards for Referrals

  • Reward Points for Both the Advocate and the Friend
  • Layer Your Rewards – Each New Referral by an Advocate
  • More Referrals = More Rewards
  • Make It Personal

Word of Mouth generates a level of effective customer engagement built like wildfire. The best marketer in the world is a happy, satisfied customer. If you’ve ever recommended your favorite pizza place to your friends, and they loved it, you know this. You’re a brand advocate here, and when brand advocates engage with potential customers, it creates a halo effect.

Reward with Loyalty Points

WooCommerce Loyalty points programs will bond you and your customer like glue. Also, customer engagement best practices are a lot about who reached out first and who managed to create a relationship with customers. Is it whether you or your competition?

Please do not wait for customers to come to you before rewarding them. Make the first move; reach them where they are! Talk about points they earned and help them use them. Collecting reward points is fun. Keep up with customers and explain how to use rewards in their next purchase.

Send a product promotional email with coupons based on points earned and encourage customers to try out your hot-sellers.

Email ideas to smart up your WooCommerce Rewards Program,

  • Highlight rewards program with product promotions
  • Send Product of the Month emails with coupons
  • Create excitement, and encourage customers to come to look around
  • Notify unused points
  • Provide more than one way to redeem reward points
  • Send a personalized Thank you note with rewards

Tools like abandonment carts emails will help you send emails asking customers to finish their purchases. You can send a cart recovery email with coupons to encourage customers.

Use WPLoyalty and increase customer engagement in an easy way.


Effective customer engagement is about allowing individuals to interact with your eCommerce store by purchasing your products. Their loyalty to your brand will grow each time whenever you engage them. Customers always remember their first experience, so engage them well. Rewards will create hype or excitement in a customer. Keep your customers wanting more, and your customer engagement rate will increase.

The better you engage them, the longer you will be able to retain them, and the more loyal they will be to you. So, customer engagement is a strategy to increase sales and create more loyal customers for your store.

Learn more on the eCommerce customer acquisition strategies with examples, how to reward customers for referrals, and how to set up a points and reward system in WooCommerce.

How do you create a rewards program for customers?

Before getting started with the rewards program, you have to know your customers well. Understand their interest in your product; accordingly, you can create your rewards program.

Are rewards programs effective?

Yes! Rewards programs work as a charm in the eCommerce store. There is a high chance of customer retention, increasing your sales growth, and generating your revenue as well.

What are examples of reward programs?

Let’s take an example of the Starbucks rewards program. Starbucks runs one of the most effective customer loyalty programs out there, and the coffee mogul uses ‘Star Level’ to prompt customers to be active players.

When customers reach a specific star level, they are free to choose where they want to spend their rewards. Starbucks tracks customer habits to provide them with relevant rewards and perks.

What are good customer rewards?

Some of the good customer rewards are;

1. Percentage Discount
2. Free Discount
3. Freebies and
4. Free Shipping

How do rewards motivate customers?

Rewards motivate customers to choose your store to make their purchase over competitors. This way you can increase sales and revenue naturally.

What are the benefits of rewards?

Some of the benefits of providing rewards to your customers are;

1. Improve customer retention
2. Increase customer engagement
3. Boost sales and revenue
4. Build stronger customer relationship

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Points and Rewards Plugin


Picture of Yuvaraj Venkatachalam
Yuvaraj Venkatachalam
Yuvaraj is a senior growth marketing strategist with immaculate experience in SaaS products and other eCommerce plugins. He has impeccable attention to detail and vows perfection in every project he touches. A vivid blogger and an affiliate marketing expert, he can find solutions to your SEO hurdles and set you on the right course to victory.
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