How do I Give Customers Points on their Birthdays?

customers points on birthdays

Birthdays are special, and your customers’ birthdays are even more special. Gifts, points, and coupons help businesses drive potential customers toward their brand. Also, customers feel included and valued when they receive special offers on their special days. Hence, gifting them loyalty points on their birthday amplifies customer retention and customer loyalty and shows that the brand values its customers.

This simple act of personalization boosts customer satisfaction and improves customer engagement. The better the customers feel about your brand, the more revenue you concede. It’s a breakthrough strategy to increase brand awareness and bring in new customers. Essentially, giving loyalty points for customers’ birthdays is a small but meaningful gesture that makes the customers feel important and adhere to your brand closer. It also significantly increases the brand’s lifetime value and customer loyalty.

Birthday campaigns are also more effective. Experian research has shown that when compared to advertising emails, birthday emails:

  • Create more revenue
  • Higher rate of unique clicks
  • See an 89% increase in open rate.
  • 64.4% of birthday emails will be opened.
  • Sending birthday emails daily or weekly has a higher transaction rate of 40%.

It shows that birthday email promotions will have a significant impact on your store as well as the customers. So it’s worthwhile to invest the time and effort to make your birthday campaigns stand out. Please continue reading to give customers points on their birthdays using our WPLoyalty plugin.

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What are the benefits of introducing birthday rewards?

Birthdays are a special occasion, and offering loyalty points on this day can make the customer feel appreciated and valued by the business. This can strengthen the customer’s loyalty to the business and encourage them to continue making purchases in the future. This can help to drive sales and increase customer loyalty over the long term.

Overall, offering loyalty points on customer birthdays is a simple but effective way for an eCommerce store to show appreciation and strengthen its relationship with its customers.

Birthday rewards should be a part of your overall strategy for several important reasons:

  • Increased customer loyalty: Birthday rewards can help to build stronger relationships with customers, as they feel valued and appreciated on their special day. This can lead to increased loyalty and repeat business.
  • Improved customer satisfaction: Offering birthday rewards can help to make customers feel special and appreciated, leading to increased satisfaction with the company and its products or services.
  • Increased brand awareness: Birthday rewards can help to spread the word about a company and its offerings, as customers may share their rewards with friends and family. This can lead to increased brand awareness and potentially more business.
  • Increased sales: Birthday rewards can be used as an incentive for customers to make a purchase, leading to increased sales for the company.
  • Improved customer retention: By offering birthday rewards, companies can show their appreciation for their customers and encourage them to continue doing business with the company. This can lead to improved customer retention rates.

How do you ask your customers for their birthday?

You can’t ask for birthday dates from each customer directly, and they don’t spend time responding to the messages. But you can use different ways and get their birthdates and give them birthday points for each customer’s birthday. Let’s look into the various ways to get your customer’s birthday information.


Customers visit your store to make a purchase. Please don’t force them to enter only their birthdate. Instead, you can send an attractive customized signup popup where they can enter their basic information and birthdates.

Offering birthday points to your customers during birthdays is a great way to attract people to sign up for your store. A signup form can make customers subscribe to your store and benefit you in collecting customer data.

Email Forms

Send a popup to unlock rewards by filling out the details. For instance, “fill in the details to unlock the rewards”. So, attract them with your customized pop-ups. Likewise, as soon as they enter their email address, send them birthday email campaigns.

Birthday emails work much better than sending emails on normal days. People always look forward to opening emails during their special days. So, people will share their information if they know they are receiving a reward.

Profile creation

When customers create profiles at your store, allow them to enter their birthdates as well. Or the other way is during the checkout when they enter their address and ask for the birth date. This way, people will add the dates to make a purchase.

These are the ways through which you can collect your customers’ birthdates and give them points or rewards on special occasions.

Surprise your customers with birthday rewards

Customer birthday rewards campaigns, when done correctly, can boost customer retention, loyalty, and engagement. You can do this by offering special discounts, freebies, and more.

Special Discount

Special discounts deliver speedy results and provide valuable data when implemented appropriately. If you’re new to birthday campaigns, consider starting with a unique offer that customers enjoy during their birthday month.

It’s simple and easy to provide birthday points to customers. Just make sure to establish unique promo codes for each customer, so you can track who is using your special discount.

Free shipping/ Free Product

You can offer your customers a freebie or free shipping on their special day. Freebies are a perfect option if you want to encourage your customers to try your products or if you have samples and excess stock to give away.

When customers get free shipping, they feel that they are valued. When there is a reduced amount through free shipping, they will definitely make their purchase during their big day.

Amaze customers

Want to keep shoppers curious? Consider providing a variety of rewards and surprises to your customers throughout their birthday month. For instance, send coupons that can be redeemed in their birthday month.

Surprise freebies are a great way to keep your customers. Make sure your birthday freebies are worth the hype and leave them wanting more.

Also, the birthday could be to your brand as well. Celebrate your brand’s birthday and thank customers for their constant support. Give them birthday points or discounts during your brand’s birthday month.

WPLoyalty allows you to surprise customers with exciting freebies easily.

How do I give customers points on their birthdays?

Using the WPLoyalty plugin, you can give birthday points to your customers on their special days. Let us guide you on how to give reward points with our plugin.

Step 1: Install WPLoyalty

Install the WPLoyalty plugin. Go to WordPress dashboard – Plugins – Add new – Upload the plugin – Install it.

upload wployalty

Once the installation is done, You can use the WPLoyalty plugin. Then you will be directed to the WPLoyalty dashboard. And here, click on campaigns.

Step 2: Create a Birthday Campaign

Click on campaigns – then click on Birthday campaign. Fill out the campaign details to create a birthday campaign. You can offer your customers two rewards: points or coupon rewards.

birthday campaigns points

If you like to reward customers with coupons instead of points, click on the coupon as a reward. There are four types of coupon rewards you can offer your customers;

  • Fixed discount
  • Percentage discount
  • Free product
  • Free shipping

Note: Remember to click on save to create the campaign.

birthday campaigns fixed discounts

Step 3: When to apply the reward

You can reward your customers in two ways: an instant reward when they enter their birthdate on your site or during their birthday. Also, you can only create one in a single campaign. If you want your customers to earn both rewards, you have to create two birthday campaigns.

birthday rewards

Step 4: Campaign Dates

Another helpful feature is that you can set campaign start and end dates. For instance, You can set the campaign so that the coupon will be valid throughout their birthday month or one month from their birthday.

campaign dates

Step 5: Customer’s Page

Your customer gets to see the birthday reward in their reward section. The reward will be activated on their birthday and as per your preferences.

customer page

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Birthdays may be an absolute delight not just for your customers but also for your brand. So, on this special day, take time to build campaigns that make your customers feel valued.

Celebrating your customers’ birthdays is just one aspect of how you can develop customer loyalty. Need help creating a birthday campaign? Please sit back and let our plugin do the work for you.

How do you give customers points?

You can give your customers points on a normal or on their special day using a well-built plugin like WPLoyalty. Giving customers points can increase customer loyalty and engagement.

Do birthday campaigns work effectively?

Birthday campaigns work much better than other campaigns. People are more active in opening emails on special days to receive coupons or discounts.

Haridha P
Haridha P
Haridha is a content writer and a blogger. She has experience in B2B writing, SEO, and ecommerce plugins. Her interest also lies in reading novels, and she is always passionate about learning and exploring new things.

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