How to Reward Loyal Customers: 10 Best Ways for 2024


reward loyal customer

Are you fully informed on how to reward loyal customers effectively? If that question leaves you pondering, then you’ve landed on the perfect page.

Businesses that are growing need to focus on two key areas: attracting new customers and maintaining the satisfaction of existing ones. But how do you achieve it? It’s simple—by rewarding them in the best possible ways like, discounts, points, freebies and more.

The truth is in the numbers too, 69% of shoppers admit that their purchasing choices are swayed by the availability of customer rewards.

In this blog, we will guide you the ten best ways on how to reward loyal customers, making sure they’re easy to understand and even easier to start doing. Let’s start.

Why is it Important to Reward Loyal Customers?

Rewarding loyal customers is important for engaging your customers and to drive repeat purchases. It’s a way to build a strong relationship between your business and your customers, making them feel valued and appreciated.

Here are few more reasons why rewarding loyal customers are crucial:

Boosts Customer Retention: It’s more cost-effective to retain existing customers than acquire new ones. By rewarding loyalty, you give customers reasons to stay engaged and keep coming back.

Builds Strong Relationships: Eventually, you reward customers and deepen the bond between your brand and your customers. This emotional connection makes your customers more likely to stick with you through thick and thin.

Increases Customer Lifetime Value: Customers who feel valued tend to spend more and stick around longer. Rewarding loyal customers is an investment that pays off by increasing their lifetime value to your business.

Encourages Positive Word-of-Mouth: Happy customers are your best advocates. They’re more likely to recommend your brand to others, generating valuable word-of-mouth marketing that’s both free and highly effective.

10 Best Ways on How to Reward Loyal Customers

Loyal customers contribute significantly to your revenue and also play a vital role in brand advocacy and word-of-mouth marketing. Recognizing and clearly knowing how to reward customer loyalty can help you to build a strong community of loyal customers.

So, here are the ten best ways on how to reward loyal customers

Way #1: Implement a Points-Based Loyalty Program

A points-based loyalty program rewards customers with points for each purchase they make. These points can then be redeemed for discounts, special offers, or free products.

This customer loyalty program is a great way to encourage repeat purchases and keep your customers coming back.

1. Why does it work?

Point reward system makes your customers feel like they’re earning something valuable with every purchase. It adds a game-like element to shopping, where accumulating points becomes both rewarding and fun.

This approach taps into the psychological aspect of reward-based behavior, encouraging more frequent visits and purchases.

2. Implementation tips:

  • Make the points system easy to understand: 1 point for every dollar spent is a good start.
  • Offer multiple redemption options to cater to different customer preferences.
  • Use a digital loyalty card to track points, making it convenient for both you and your customers.

3. Example:

Sephora’s Beauty Insider program is a fantastic real-life example. Customers earn points for each purchase, which they can exchange for a variety of rewards, from product discounts to exclusive experiences.

Sephora’s simple point-based loyalty program

Way #2: Provide Personalized Rewards

Personalized rewards are special perks or gifts you give to your customers that match their interests or past purchasing behaviors. It’s like saying, “We know what you love, and here’s something just for you!”

1. Why does it work?

Personalized rewards make customers feel special and understood. This personal touch increases their loyalty because they see that your business cares about them as individuals, not just as numbers.

2. Implementation tips:

  • Use customer data to understand preferences and buying habits.
  • Segment your customers based on their interests or purchase history.
  • Tailor rewards to fit each segment, such as offering a discount on a favorite product.

Way #3: Celebrate Customer Milestones

Celebrating customer milestones means recognizing and rewarding customers on special occasions, such as their account anniversary, customer birthday, or after a certain number of purchases.

1. Why does it work?

Acknowledging personal milestones and rewarding customers for their birthday makes them feel valued and appreciated, strengthening their emotional connection to your brand.

Implementation tips:

  • Keep track of important dates and purchase milestones for each customer.
  • Send personalized messages or emails to congratulate them.
  • Offer a special reward or discount to celebrate the milestone.

Way #4: Create a Tiered Rewards Program

A loyalty level system or tier system categorizes customers based on their loyalty or spending levels, offering increasingly valuable rewards as customers move up the tiers. This customer loyalty program motivates customers to increase their spending to reach higher reward tiers.

Why does it work?

Rewarding customers for moving up a level or tier introduces a sense of progress and achievement for customers. As they climb to higher tiers, the exclusivity and value of the rewards increase, making customers more loyal and invested in your brand.

Implementation tips:

  • Clearly define the criteria for reaching each tier.
  • Ensure the rewards at higher tiers are significantly more attractive.
  • Communicate the benefits of each tier to your customers effectively.


Here is an example of the simple and effective tiered reward system

Structure of a tiered reward system

Way #5: Offer Exclusive Discounts and Deals

Exclusive discounts and deals are special offers provided only to members of your loyalty program or your most frequent customers. These can include percentage discounts, buy-one-get-one-free deals, or access to clearance sales.

1. Why does it work?

Exclusive offers make customers feel special and valued. It creates a sense of belonging to a VIP group, which increases purchases and builds emotional loyalty towards your brand.

2. Implementation tips:

  • Customize discounts to customer buying habits for greater impact.
  • Announce new deals through email or mobile app notifications to keep your audience engaged.
  • Limit the availability of offers to create a sense of urgency.

3. Example:

Amazon Prime is known for offering exclusive deals to its members, especially during Prime Day, creating a buzz that significantly boosts sales.

Exclusive deals and discounts amazon prime day

Way #6: Offer Early Access or Exclusive Products

This strategy involves giving loyal customers the chance to buy new products before anyone else or access to products only available to them.

1. Why does it work?

Everyone loves feeling like they’re part of an exclusive club. When customers know they can get something unique or before anyone else, they feel rewarded for their loyalty. It’s a great way to make them feel appreciated and keep them excited about your brand.

2. Implementation tips:

  • Share sneak peeks or samples with loyal customers before launching new products.
  • Create special editions or versions of products just for your top customers.
  • Make sure to let your customers know how special this access is, so they understand the value of their loyalty.

Way #7: Utilize a Referral Program

A referral program encourages your current customers to recommend your business to their friends and family. In return, both the referrer and the new customer receive a reward, like a discount or a free product.

1. Why does it work?

People trust recommendations from people they know. So, rewarding customers for referrals builds this trust, helping you gain new customers while rewarding existing ones for their loyalty and support.

2. Implementation tips:

  • Make it easy to share referrals, such as through a simple link or code.
  • Clearly communicate the rewards for both the referrer and the referee.
  • Keep the referral process simple and straightforward.

3. Example:

Dropbox’s referral program is a classic example of success in this area. By offering extra storage space for both the referrer and the referred friend, Dropbox significantly increased its user base without traditional advertising.

Dropbox referral program

Way #8: Engage Through Social Media Rewards

Use social media to offer rewards to customers who engage with your brand by sharing, liking, or commenting on your posts. You could give them discounts, loyalty points, or free products for spreading the word about your brand online.

1. Why does it work?

People love sharing their life and opinions on social media. When you reward customers for social shares, it encourages them to talk about you even more. This not only strengthens their loyalty but also introduces your brand to a wider audience in a very positive light.

2. Implementation tips:

  • Keep track of who’s actively engaging and reward them in a timely manner.
  • Be creative with your rewards to encourage more diverse interactions.
  • Use hashtags or specific campaigns to make tracking easier and to boost visibility.

Way #9: Use Feedback Loops to Improve and Reward

This method involves asking customers for feedback or review on your products or services and then rewarding them for their input.

1. Why does it work?

Customers like to know that their opinions are valued and can make a difference. By rewarding for product reviews, you show that you’re committed to improving based on what they think and feel. This builds trust and loyalty because they see you’re listening and willing to change for the better.

2. Implementation tips:

  • Make giving feedback easy and straightforward.
  • Be transparent about how you’ll use the feedback to improve.
  • Reward every piece of feedback to show appreciation, whether it’s through discounts, points, or even public acknowledgments.

Way #10: Host Exclusive Customer Events

Hosting exclusive events for your customers is about creating special occasions that allow them to experience your brand in a unique and engaging way. These events can range from private sales and product launches to workshops and VIP gatherings.

1. Why does it work?

Exclusive events make customers feel like they’re part of a special club or community, which is something people naturally desire. It’s an opportunity for them to engage with your brand on a deeper level, meet others with similar interests, and feel recognized for their loyalty.

2. Implementation tips:

  • Conduct an event to match your brand and the interests of your target audience. For example, if you sell kitchenware, a cooking class with a local chef could be a hit.
  • Promote your event well in advance and make the registration process simple.
  • Organize events where loyal customers can meet the founders, get behind-the-scenes tours, or have Q&A sessions along with rewards.

Final Words

We know that every business is unique, and so are your customers. That’s why it’s crucial to pick the ways that best align with your brand’s identity and your customers’ expectations. Don’t be afraid to get creative, mix and match ideas, and most importantly, keep your customers’ happiness at the heart of everything you do.

So, try out these best ways on how to reward your loyal customers and see which ones fit your business best. Your customers will love the extra attention, and your business will benefit from their loyalty.

How do you reward loyalty customers?

Reward loyal customers with personalized discounts, exclusive access to new products, loyalty points programs, VIP events, and customized gifts to make them feel valued and appreciated.

How do you win loyal customers?

Win loyal customers by providing exceptional customer service, creating high-quality products, offering personalized experiences, and consistently meeting or exceeding their expectations.

How do you give back to loyal customers?

Give back to loyal customers by offering exclusive perks, recognizing their support through rewards programs, and providing them with opportunities to engage with your brand on a deeper level.

How can you increase the value of loyal customers?

Increase the value of loyal customers by enhancing their experiences, offering tailored rewards, and involving them in feedback opportunities to improve your products or services.

What are the 5 stages of customer loyalty?

The 5 stages of customer loyalty are,
1. Awareness
2. Consideration
3. Purchase
4. Retention
5. Advocacy

What is a loyalty reward?

A loyalty reward is a benefit or perk given to customers as a token of appreciation for their continued business, encouraging them to remain engaged with the brand.

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Picture of Harini Arunachalam
Harini Arunachalam
Harini is an experienced content writer with a passion for transforming complex SaaS concepts into engaging, informative content. She has honed her skills in crafting compelling blogs and articles that resonate with a diverse audience.
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