5 Best WordPress Loyalty Plugins 2024


Best loyalty plugins for wordpress

A WordPress loyalty plugin can be your secret weapon in cultivating a loyal and dedicated customer base. It’s a smart way to show your appreciation to customers, encouraging them to return for more of what your business has to offer. Whether it’s rewarding them for purchases, soliciting reviews, or inspiring referrals, loyalty plugins have the power to boost engagement and long-term loyalty.

With a multitude of WordPress loyalty plugins on the market, choosing the right one for your business can be a daunting task. The landscape is brimming with options, each offering a unique set of features and benefits. But don’t fret; we’re here to simplify the selection process for you.

In this article, we’ll explore the top 5 WordPress loyalty plugins for 2024. We’ll help you navigate the maze of options, ensuring that you can make an informed choice to enhance customer retention, elevate sales, and drive the growth of your business. So, let’s embark on a journey to discover the loyalty plugin that will transform your customer relationships and propel your business to new heights.

Increase your ROI by 30x by rewarding your loyal customers by launching a WPLoyalty-powered loyalty program.

Benefits of using a loyalty plugin for your WooCommerce store

The benefits of using a loyalty plugin for your WooCommerce store. In the age of digital commerce, where competition is fierce and customer loyalty is more elusive than ever, the right tools can make all the difference. In this chapter, we delve deeper into how a loyalty plugin can help boost customer retention – a crucial factor for the success of your online business.

Why Customer Retention Matters

Before we dive into the specifics of loyalty plugins, let’s take a moment to understand why customer retention is so important. In the vast ocean of e-commerce, acquiring new customers is not only costly but also highly competitive. To sustain and grow your business, it’s crucial to keep your existing customers coming back.

  1. Cost-Efficiency: It costs far less to retain an existing customer than to acquire a new one. Loyal customers are more likely to make repeat purchases, and every transaction with them becomes more profitable over time.
  2. Trust and Familiarity: Returning customers are already familiar with your brand, products, and the shopping experience you offer. They trust your business, making them easier to sell to and less likely to be swayed by competitors.
  3. Word-of-Mouth Marketing: Satisfied customers can become your best brand ambassadors. They are more likely to recommend your store to friends and family, driving organic growth through word-of-mouth.

How Loyalty Plugins Boost Retention

Now, let’s connect the dots between customer retention and loyalty plugins:

  1. Incentivizing Repeat Purchases: Loyalty plugins are designed to reward customers for their loyalty. With points, discounts, or exclusive offers, you can encourage them to come back for more. Customers love feeling appreciated, and these incentives create a strong motivation to stick with your store.
  2. Personalized Shopping Experience: Many loyalty plugins offer personalization options. By understanding customer preferences and purchase history, you can tailor product recommendations and marketing efforts. This personal touch makes customers feel valued and understood, strengthening their connection to your brand.
  3. Data-Driven Insights: Loyalty plugins provide valuable data and insights into customer behavior. Understanding what your customers like, how often they shop, and what drives their decisions empowers you to make informed decisions on product offerings, marketing strategies, and more.
  4. Gamification: Loyalty programs often incorporate gamification elements, such as earning badges, leveling up, or reaching milestones. These game-like features create a sense of fun and achievement, making the shopping experience more engaging and memorable.

Real-World Success Stories

To illustrate the power of loyalty plugins in boosting customer retention, let’s take a look at a couple of real-world success stories:

Case Study 1: The Coffee Bean Co. – This small coffee roastery implemented a loyalty program that rewarded customers with a free bag of coffee beans after every ten purchases. This simple but effective strategy not only increased customer loyalty but also generated a buzz on social media, leading to a 30% increase in new customer referrals.

Case Study 2: Fashion Haven Boutique – By using a loyalty plugin to offer personalized discounts based on customer preferences, this boutique saw a 25% increase in customer retention. Plus, their customers spent 15% more on each purchase, resulting in a significant boost in revenue.

A loyalty plugin is a powerful tool to enhance customer retention in your WooCommerce store. It not only saves you money by keeping existing customers engaged but also strengthens your brand’s reputation and drives growth

5 Best WordPress Loyalty Plugins 2024

With the best loyalty plugin for WordPress, you can give your customers an amazing shopping experience and make them return to your store repeatedly.

WPLoyalty – Points and Rewards for WooCommerce

Points and Rewards plugin for WooCommerce by WPLoyalty

WPLoyalty is a robust loyalty plugin for WordPress that offers a wide range of features to help you create an engaging loyalty program. With this plugin, you can reward your customers for various actions they take on your website, such as purchases, spending, achievements, signing up, leaving product reviews, and even on their birthdays. Rewards can be given in the form of loyalty points or discounts, including fixed discounts, percentage discounts, freebies, or free shipping.

Some of the other interesting features include,

  • Comprehensive reward system
  • Chat-like launcher widget for easy program discovery
  • Activity tracking through a dashboard
  • Referral rewards for both referrers and referees
  • Custom referral URLs for each customer
  • Point expiry settings
  • Minimum and maximum order values for earning points
  • Campaign scheduling
  • Rewarding customers based on their purchase history

Why Choose WPLoyalty?

WPLoyalty offers a user-friendly interface and a wide range of customization options to align your loyalty program with your brand’s unique needs. Whether you’re running a small e-commerce store or a large content website, WPLoyalty is adaptable to any business model, making it a top choice for WordPress users seeking to enhance customer loyalty.


  • $99 for Starters
  • $129 for Professional
  • $199 for Agency

Offer points or discounts for every customer action with WPLoyalty’s pre-built loyalty campaigns and increase customer engagement effortlessly.


MyCred is a versatile and highly customizable WordPress loyalty plugin. It allows you to create your loyalty program from scratch, giving you complete control over the point systems, rewards, and user interactions.

Key Features:

  • Customizable Points: MyCred provides a vast array of hooks and filters, allowing you to create unique point systems tailored to your business goals. You can award points for any action you deem valuable.
  • Gamification: Encourage user engagement by implementing gamification elements, such as badges and ranks. These incentives can turn ordinary actions into fun and rewarding experiences.
  • WooCommerce Integration: If you run an e-commerce website, MyCred seamlessly integrates with WooCommerce, allowing you to reward customers for their purchases and interactions.
  • BuddyPress Compatibility: For community-based websites, MyCred supports BuddyPress, making it easy to foster loyalty among your community members.
  • Comprehensive Add-ons: MyCred offers a wide range of add-ons, enabling you to expand your loyalty program’s features and capabilities.

Why Choose MyCred?

MyCred’s flexibility and customization options make it an excellent choice for businesses with unique and specific loyalty program requirements. If you need full control over your loyalty system, MyCred offers the tools to create a loyalty program that aligns perfectly with your brand.

Points And Rewards For WooCommerce Pro

WP Swings is another powerful WordPress loyalty plugin designed to help you increase customer engagement and retention. This plugin focuses on simplicity and ease of use, making it a suitable choice for those new to loyalty programs.

Key Features:

Straightforward Setup: WP Swings provides a user-friendly interface with an intuitive setup process. You can create and launch your loyalty program in minutes.
Points for Various Actions: Reward customers for a range of actions, from making purchases to leaving reviews and referring friends.
Redemption Options: Customers can easily redeem their earned points for discounts, free products, or other incentives you offer.
Email Notifications: Keep your customers informed about their progress and rewards through automated email notifications.
Mobile-Friendly: WP Swings is optimized for mobile devices, ensuring that your loyalty program works seamlessly on smartphones and tablets.

Why Choose WP Swings?

If you’re looking for a straightforward and beginner-friendly loyalty plugin, WP Swings is an excellent choice. Its ease of use, mobile optimization, and quick setup make it a great option for businesses seeking a hassle-free loyalty solution.


WooRewards is a specialized loyalty plugin tailored for WooCommerce, the popular e-commerce platform for WordPress. If you operate an online store, this plugin is an excellent choice to boost customer loyalty and drive sales.

Key Features:

WooCommerce Integration: WooRewards seamlessly integrates with WooCommerce, allowing you to reward customers for their purchases and interactions within your online store.
Customizable Rewards: Create personalized rewards, discounts, and offers that align with your brand’s objectives and product offerings.
Points for Purchases: Award points to customers for every purchase they make, encouraging repeat business and fostering loyalty.
Referral Programs: Implement referral programs to encourage customers to refer friends and family, expanding your customer base.
Flexible Reward Options: Offer discounts, free products, or other incentives as rewards for customer loyalty.

Why Choose WooRewards?

WooRewards is an ideal choice for online store owners using WooCommerce. It provides specialized loyalty features designed to increase customer retention, drive sales, and enhance the overall shopping experience.


Gratisfaction is a unique WordPress loyalty plugin that combines loyalty programs with social engagement features, creating a community-driven approach to customer retention.

Key Features:

Social Integration: Gratisfaction integrates with various social media platforms, enabling customers to share their achievements and rewards with their networks.
Community Building: Foster a sense of community among your customers by encouraging them to engage with one another and share their experiences.
Point Systems: Reward customers with points for actions such as purchases, reviews, and referrals, enhancing their loyalty.
Advanced Analytics: Gain insights into user behavior and loyalty program performance with detailed analytics and reporting tools.
Customizable Loyalty Tiers: Create tiered loyalty programs to motivate customers to reach higher levels with greater rewards.

Why Choose Gratisfaction?

Gratisfaction offers a unique approach to loyalty programs, emphasizing social engagement and community building. If you want to create a loyal customer community and leverage the power of social media, Gratisfaction is a compelling choice.

Get started with WPLoyalty’s customizable reward system and launch your WooCommerce loyalty program in minutes. 


In today’s competitive digital landscape, customer loyalty is a valuable asset. By implementing a WordPress loyalty plugin, you can incentivize and engage your customers, encouraging them to return and make repeat purchases. The five loyalty plugins discussed in this blog – WPLoyalty, MyCred, MyRewards, WooRewards, and Gratisfaction – offer various features and customization options to help you create a loyalty program that aligns with your brand’s goals and enhances customer engagement. Choose the one that best fits your business model and start fostering customer loyalty today.

Learn more about the 5 Best WooCommerce Points And Rewards Plugins, the 5 Best Referral Plugins For WooCommerce, and the Best Customer Loyalty Program Ideas with Examples.

What are the benefits of using loyalty plugins for WordPress?

Loyalty plugins for WordPress can provide several benefits for website owners, including,
1. Increasing customer engagement
2. Improving customer retention rates
3. Boosting sales
4. Repeat purchases
5. Increased revenue and
6. Improved customer loyalty

What factors should I check when choosing a loyalty plugin for WordPress?

When choosing a loyalty plugin for your WordPress site, there are several features you should look for,
1. Ability to create customized rewards and incentives
2. Tracking and reporting functionality
3. Integration with popular payment gateways
4. Easy integration with your existing WordPress site
5. Ability to automate email marketing campaigns
6. Social media integration
7. Ability to create a seamless user experience for your customers.

How do I choose the right loyalty plugin for my WordPress site?

To choose the right loyalty plugin for your WordPress site, you should start by assessing your business needs and identifying the specific features and functionality you require. Consider factors such as pricing, customer support, and user reviews before making a final decision. Researching and comparing different options is also important, as this can help you find a plugin that fits your specific needs.

Can loyalty plugins help me increase sales?

Yes, loyalty plugins can help increase sales by incentivizing repeat purchases and encouraging customer loyalty. Offering rewards and incentives to customers who make repeat purchases, loyalty plugins can help build customer loyalty, increase engagement, and ultimately boost sales.

How do loyalty plugins for WordPress work?

Loyalty plugins for WordPress typically work by allowing website owners to create customized rewards and incentives for customers who make repeat purchases. These rewards may be points, discounts, or other incentives customers can redeem for future purchases.

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Points and Rewards Plugin


Picture of Yuvaraj Venkatachalam
Yuvaraj Venkatachalam
Yuvaraj is a senior growth marketing strategist with immaculate experience in SaaS products and other eCommerce plugins. He has impeccable attention to detail and vows perfection in every project he touches. A vivid blogger and an affiliate marketing expert, he can find solutions to your SEO hurdles and set you on the right course to victory.
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