5 Best Referral Plugins for WooCommerce

Referral program

A WooCommerce referral program is an effective marketing strategy that encourages your existing customers to refer their friends and grow word-of-mouth sales. In simple terms, referral marketing is often called ‘WooCommerce refer a friend program’ or ‘word-of-mouth marketing’. Research found that 86% of brands with a referral program witnessed an increase in revenue.

As a busy eCommerce store owner, you may need help finding the best WooCommerce referral plugin for your brand. Here we are with the list of 5 best referral plugins for WooCommerce stores to make it easy for you.

Each of the user-friendly and cost-effective plugins we listed here for you comes with unique features.

Want to know more? Let’s get started!

Launch a WooCommerce Referral program and grow your Word-Of-Mouth sales easily

Benefits of WooCommerce referral plugin

Before we get into the list, let’s have a look into the various benefits a WooCommerce referral plugin can offer for your store.

Brand Advocates

Referral programs are cost-effective because your existing customers will be your brand advocates, and they will keep you from spending dollars on advertising.
As brand advocates, they will share about your brand with their friends or family and help you acquire new customers organically.

When you acquire more new customers, your sales grow naturally. To make this strategy work effectively, all you need is a well-built referral marketing plugin for your WooCommerce store to help you offer suitable rewards and incentives to the customers and encourage them to stay with your brand forever.

Increase customer loyalty.

A good WooCommerce referral plugin helps you show the customers that you appreciate and value the time they spend with your brand. When you provide instant rewards, you quickly appeal to customers’ interest and encourage them to return for more, thus increasing the repeat purchase rate.

Improve customer retention

A referral plugin helps improve your customer retention rate by making your customers members of your referral program. Customers who find your referral program effective tend to stay with your brand rather than switch to competitors, and this will reduce customer churn and improve your customer lifetime value.

Easy to implement

Installing a referral plugin at your online store takes only a few easy steps to install and set it up. The referral plugins will also have a user-friendly interface that makes it easy for you to manage the program. So, you do not need technical expertise to launch a referral program. Now it’s just easy to implement with a proper referral plugin.

5 Best Referral Plugins for WooCommerce

Let’s get started with the five best referral plugins for WooCommerce, their unique features, and their pricing.


WPLoyalty is one of the best WooCommerce Referral plugins that helps you create loyalty rewards and referral programs in a few clicks. You can create a referral program using the pre-built campaigns, set up the rewards for your customers and their friends and launch in minutes.

This well-crafted referral plugin for WooCommerce helps you in turning your loyal customers into your brand ambassadors, recognizing their beneficial role, and rewarding them for referring their friends to your store. The act of rewarding customers for successful referrals helps you retain existing customers and acquire new customers organically, thus expanding your customer base, brand visibility, and revenue.

No coding and no complications! It’s easy to set up and configure the WPLoyalty referral plugin. This plugin gives you a unique referral link and a responsive social media share. So, the main advantage of using this plugin is that your existing customer becomes a brand advocate, and their referrals become your customers.

Key features of this Referral plugin for WooCommerce:

  • Track customers’ activities and data
  • Manage dashboard easily
  • Set expiry dates for the rewards
  • Remind customers by sending emails
  • Offer rewards with fixed discounts and the percentage discount
  • Help customers redeem points for rewards
  • Offer freebies and free shipping
  • Create multiple rules and conditions
  • Group customers based on tiers or levels(e.g., Levels I, Level II, and so on).


You can start with a starter plan of $99/per year. For professional businesses, it’s $129/ year; for agencies, it’s $199/ year.

Install WPLoyalty to create your referral program and reward your customers to refer their friends. Grow your sales organically.


Retainful is one of the best WooCommerce referral plugins to run a robust referral program for your eCommerce store. The best feature of Retainful is that it is totally automated, has many referral features, and enables you to start a WooCommerce referral program quickly.

The retainful referral plugin gives you a lot of branding choices to promote your referral program. Popups and chat widgets are available that help customers find out about your referral program. Also, customers can receive automated reminders through referral emails.


  • Send next-order coupons and increase customer loyalty easily
  • Set up the referral program in minutes
  • Showcase your Refer-a-Friend program using referral widgets
  • Use a Retainful dashboard and manage customer data
  • Allow customers to share referral links via Facebook, Twitter, or email
  • Tracks reward granted and total earnings with the Retainful Dashboard
  • Use the simple Drag & Drop email editor for email customization.
  • Create appealing emails by including logos, images, and text.
  • Customize using shortcodes


$19/ month for starters, $49/ month for growing businesses, and $199/ month for professionals.


ReferralCandy is another popular WooCommerce referral plugin that enables you to design your referral marketing strategy from the beginning. You can create an incredible referral reward program with personalized benefits ranging from cash rewards to product discounts. The best part about referral candy is that there are so many different ways you can incorporate it into your website.

You can send automated emails instantly once a customer makes their purchase. You can also invite customers to participate in your referral program with customized and post-purchasing emails. Reward your customers who have made successful referrals. Also, the rewards can be cash rewards, store discounts, or customized gifts.


  • Allow any number of customers to your referral program
  • Enable post-purchase popups
  • Customized referral widgets
  • Unique referral links
  • Offer customized freebies
  • Track customers activities
  • Detect suspicious transactions


The premium plan starts at $49/ month.


WPGens referral plugin is an effective referral system that is easy to build and implement. This plugin allows you to reward our customers with coupons instead of paying dollars for referrals. Additionally, you can reward your customers with exciting discounts that your customers can redeem while making purchases at your store.

Each of your customers will get a unique link generated by the plugin that appears on their account page. Customers can use this referral link to refer their friends and family to your website, and you can reward them with a voucher each time someone uses their referral link to visit your store and make a purchase.


  • Offer freebies and exciting discounts
  • Set the minimum number of orders
  • Set the coupon to your preference
  • Set the value for each coupon
  • Set the coupon’s expiration date
  • Allow coupons for only specific products


For a single site, the premium edition costs 47 USD.


When it comes to free WooCommerce referral plugins, Gratisfaction is an excellent choice. You may design a variety of customer referral rewards using this free plugin, and you can develop referral programs from each stage of your sales process.

The plugin also has features for developing loyalty programs. Enable loyalty programs that promote subscriptions, repeat business, and various subscription period milestones. For different loyalty levels and tiers, create special badges and levels. The plugin enables you to build a fully equipped marketing campaign to help you increase sales and followers.


  • Easy and simple to set up and manage
  • Offer rewards for both visitors and customers
  • Flexibility to create referral campaigns
  • Appreciate customers with level/badges


For up to 100 Loyalty members, Gratification is free; extra plans depend on the number of members.

Launch a referral program with the best referral plugin. Reward customers with exclusive deals.


A referral program is an effective way to establish a win-win relationship with your customers. All you have to do is to find the best woocommerce referral plugin that helps you motivate your loyal customers to recommend or refer your brand to their family and friends. Find the best way to reward them for actively involving in boosting your brand value. We are glad to bring you the list of the best referral plugging for you to choose from.

Each plugin has its own unique features, so choose your referral plugin that fits well with your brand. Start a referral program right today!

What is the easiest way to track referrals?

The easiest way to track referrals is by using a referral marketing tool. There are many referral marketing software available to help you in tracking referrals.

How do I create a referral program in WooCommerce?

You can create a referral program in WooCommerce by purchasing a well-built referral plugin for WooCommerce. Install, activate, configure and finally run – an easy way to create a referral program.

How to select a referral plugin for the WooCommerce store?

Select the referral plugin based on its features, interface, and user experience, and choose whether it fits your online store best.

Does WooCommerce have a referral program?

WPLoyalty – ‘Points and Rewards for the WooCommerce Plugin’ comes with a referral program and enables you to reward customers with coupons/discounts for referring their friends and family.

Haridha P
Haridha P
Haridha is a content writer and a blogger. She has experience in B2B writing, SEO, and ecommerce plugins. Her interest also lies in reading novels, and she is always passionate about learning and exploring new things.

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