5 Best WooCommerce Reward Points Plugins



WooCommerce reward points might sound simple, but they hold the magic to turn one-time visitors into repeat customers. Globally, 64% of members in loyalty programs increase their spending to earn more loyalty reward points.

If you run a WooCommerce store, you might find it hard to choose from so many WooCommerce reward points plugins. There are so many, and they all claim to increase your WooCommerce sales.

Don’t feel overwhelmed! In this blog, we have filtered and presented you the five best plugins for WooCommerce reward points. Let us get started!

Turn your customers into repeat buyers with a WooCommerce points reward system in your Loyalty program.

What are WooCommerce Reward Points?

WooCommerce Reward Points are a type of incentive system used in online stores powered by WooCommerce, a popular e-commerce platform. 

These points act as a virtual currency that customers earn by performing certain actions like making purchases, writing reviews, referring friends, etc,. As these reward points for WooCommerce build up, customers can redeem them for discounts, free products, or other benefits. 

Now, let’s explore how these WooCommerce reward points can make customers keep coming back to the same shop and what makes a reward point system genuinely great.

How Reward Points for WooCommerce Enhance Customer Loyalty?

Reward points in WooCommerce enhance customer loyalty by rewarding customers with points for their purchases and specific actions. These points can be redeemed for discounts or gifts, motivating customers to return for more shopping. To illustrate this point, consider the following example:

Imagine two clothing stores that use WooCommerce for their online sales.

Let us assume that Zara, a clothing brand, offers reward points for every cloth you buy, and once you collect ten points, you get a free compliment. Likewise, ‘Mast and Harbour’ however, just sells clothes with no points and rewards. Which shop are you more likely to keep going back to? Most likely, Zara, right? 

So, definitely, when customers earn enough points and get a reward, it feels like a gift. It makes them happy and more likely to return to the same store.

WooCommerce reward points encourage customers to spend more.

Earning and using reward points can make customers feel connected to a business.

What are the Benefits of Reward Points for WooCommerce Stores?

WooCommerce reward points benefit customers by offering savings and perks, leading to increased sales and building long-term customer relationships.

Reward points in WooCommerce stores work like a magnet, drawing customers to buy more so they can get rewards. It helps the Woocommerce stores in maximizing profits. 

Also, when the rewards system is set up right, it makes customers want to come back and tell others about the store. Thus, implementing reward points in such stores brings several advantages. Some of the key benefits of reward points for woocommerce include:

Boosting Sales During Slow Times

Sometimes, businesses have days or seasons when not many people are shopping. Offering double or triple reward points during these times can be like a special event or sale, encouraging more people to buy.

Integrating a WooCommerce loyalty program with reward points and more can increase customer engagement, as it rewards shoppers for their interactions with the store.

Encourages Bigger Purchases

Imagine you’re just a few points away from earning a big reward. Wouldn’t you be tempted to add just one more item to your cart to reach that goal? This is what happens in WooCommerce stores. 

When customers are close to earning a reward, they often buy more than they initially planned to get those extra loyalty reward points.

Maximizing profit using WooCommerce reward points is a strategic approach where stores make more money by encouraging customers to shop in ways that help meet the store’s sales targets.

Keeping Customers Coming Back

Remember our ice cream example? Just like you’d go back to the shop that gives you a free cone after 10 purchases, customers are more likely to return to an online store if they know they’re earning points towards a future reward.

So, implementing a system of points and rewards for WooCommerce encourages customer retention and boosts customer loyalty.

Understanding Customers Better

As customers earn and use points, online stores can see what products are popular and what rewards people like. This helps the store tailor their offerings, making shopping even more fun and personalized.

Reduce Marketing Costs

Reward points systems can be a more cost-effective way of marketing. Instead of spending a lot of money on advertisements, the store can invest in a rewards program. 

Happy customers who return for more purchases and bring their friends can be more valuable than expensive ad campaigns. 

Plus, a rewards program is a gift that keeps on giving – it continues to encourage repeat business and new customer acquisition over time.

Spreads Word-of-mouth

When people are excited about something, they like to talk about it. If a customer is really happy with the rewards they get from a WooCommerce store, they’ll likely tell their friends and family. 

It is like free advertising for the store. More people hear about it and might decide to check it out, leading to more customers.

Effective reward points strategy for WooCommerce

Implementing an effective reward points strategy in WooCommerce can significantly engage customers and cultivate loyalty. This strategy aims to make customers feel valued and part of a community. 

As the customers keep interacting with your store and gather points, it organically leads to increased sales and better customer retention. Here’s a comprehensive approach for an effective Woocommerce reward points strategy:

  1. Define Clear Objectives: Determine what you want to achieve with the rewards points for WooCommerce. This could be increasing average order value, encouraging repeat purchases, or promoting specific products.
  1. Simple Points System: Create a simple and easy-to-understand WooCommerce points system. For example, “Earn 1 point for every $1 spent.” Ensure that the earning and redemption process is straightforward for customers.
    Also, incorporating personalized reward points system in WooCommerce is an effective strategy, essential for tracking customer interactions.
  1. Tiered Rewards: Introduce loyalty levels in WooCommerce to incentivize higher spending. Customers could move up tiers based on their spending or points accumulated, unlocking more valuable rewards or benefits.
  1. Diverse Redemption Options: Offer various ways to redeem WooCommerce loyalty points, like discounts on future purchases, free shipping, or exclusive products. This variety caters to different customer preferences.
  1. Welcome and Birthday Bonuses: Award points for account creation and offer bonus points on a customer’s birthday. This personal touch can enhance customer engagement.
  1. Points for Product Reviews: Encourage product reviews by offering points for each review. This improves engagement and provides valuable feedback for your products.
  1. Referral Bonuses: Implement a WooCommerce referral program where existing customers can earn points by referring new customers. This not only drives new traffic but also rewards loyal customers.
  1. Expiry Dates: Set expiry dates for points to create a sense of urgency. This encourages customers to redeem their points faster, potentially leading to more sales.
  1. Integration with Marketing: Utilize the WooCommerce reward points and ecommerce marketing campaigns highlighting the benefits in newsletters, social media, and on your website to attract more participants.
  1. Monitoring and Adjusting: Regularly monitor the performance of woocommerce reward points program. Look at metrics like enrollment numbers, redemption rates, and changes in customer buying behavior. Adjust the program as necessary based on this data.
  1. Clear Communication: Ensure all terms and conditions of the rewards program are clearly communicated. Transparency builds trust and reduces confusion.

What is a WooCommerce Reward Points plugin?

A WooCommerce Reward Points plugin is an effective point management tool designed for online stores using WooCommerce, a popular e-commerce platform. 

It enables the store owner to set up and manage a reward points system seamlessly. With this plugin, store owners can define how customers earn points, set the value of these points, and decide how customers can redeem them.

The Reward Points plugin for WooCommerce automates the process of awarding and redeeming points, making it easy for both the store owner and the customers.

Key Features to Look for in a WooCommerce Reward Points Plugin

A WooCommerce reward points plugin is a great way to implement a customer loyalty program. You can increase sales with WooCommerce reward points system by choosing a plugin that aligns with your business goals and customer needs.

When searching for a Reward Points Plugin for WooCommerce, there are several key features to consider to enhance your online store. Here’s what you should consider:

Easy Integration with WooCommerce

The reward points plugin should seamlessly integrate with your WooCommerce store. This means it should work well with your existing setup without causing any technical issues.


Consider the cost of the Reward points WooCommerce plugin in relation to its features and benefits. An expensive plugin may offer more features, but you need to assess if you’ll use all of them. 

Conversely, a cheaper option might cover all your basic needs without unnecessary extras. The goal is to find a balance between functionality and affordability.

Customizable Points System

Look for a plugin that offers a flexible WooCommerce loyalty points system. You should be able to set how many points customers earn per dollar spent, and how those points can be redeemed. This customization is crucial for tailoring the rewards program to your business model.

User-Friendly Interface for Customers

A good WooCommerce loyalty points and rewards plugin should have a simple and intuitive interface. Customers should easily understand how to earn and redeem their points. A straightforward system encourages more engagement.

Management of Customer Loyalty Rewards

The WooCommerce points and rewards plugin should help you manage Customer loyalty rewards effectively. This includes tracking points earned and redeemed by customers, setting expiration dates for points, and adjusting points balances when needed.

Reporting and Analytics

The effective reward points plugin for WooCommerce should provide detailed reports and analytics. It helps you understand how your rewards program is performing and make data-driven decisions to improve it.

Support and Updates

Ensure that the WooCommerce points and rewards plugin you choose is well-supported by its team with regular updates and customer support. This ensures the longevity and security of the plugin.

5 Best Plugins for WooCommerce Reward Points

Exploring the top options in the market, here are the five best plugins for implementing a WooCommerce reward points system. 

Each woocommerce points and rewards plugin offers unique features that cater to different business needs, ensuring that you find the perfect fit for your online store.

WPLoyalty – Points and rewards plugin for WooCommerce

WPLoyalty - Points and rewards plugin for WooCommerce

The WPLoyalty is a great and advanced plugin for WooCommerce Points System designed for WordPress websites. 

WPLoyalty plugin stands out as one of the best reward points plugin for Woocommerce because it helps you to create an effective loyalty program for your visitors and customers. The plugin helps you offer reward points for a number of actions / engagements that customers take in your store.

With WPLoyalty, you can reward customers for almost all types of engagements a customer will have in your store. Some of the popular ways to reward customers with points are: 

WPLoyalty plugin is also one among the affordable reward points solutions for WooCommerce, ensuring that even small and medium-sized businesses can easily implement a robust rewards system.

Customers can then redeem these WooCommerce points for rewards or discounts. By doing this, WPLoyalty encourages visitors to keep coming back to the website and to interact more. 

For website owners, this can mean more sales and a stronger online community. WPLoyalty is the best Woocommerce reward points plugin for those who want a blend of simplicity and powerful features.

Key Features

  • Numerous options of earning opportunities where customers can earn WooCommerce reward points for every action.
  • Ample choices of rewards to offer such as,
    • Point conversion
    • Fixed discount 
    • Percentage discount
    • Free product
    • Free shipping
  • You can set expiry dates for reward points.
  • You can send automated email notifications regarding points earned and when their points are about to expire.
  • Customers can easily discover the points, rewards, and earning opportunities with an easy-to-use chat-like launcher widget.
  • User-friendly dashboard
  • Wide range of add-ons for better functionality.
  • WPLoyalty is easy to add to any WordPress website.
  • You can easily customize the theme to fit your brand’s needs.

Set up a points reward system with WPLoyalty and improve customer loyalty and engagement easily.

SUMO Reward Points for WooCommerce

SUMO Reward Points for WooCommerce

SUMO Reward Points is a user-friendly WooCommerce reward points extension that integrates seamlessly into your site. With Sumo Rewards Points, customers can accumulate points through various actions such as purchases, referrals, social shares, etc, 

This plugin is particularly noted for its versatility and the ease with which customers can view and redeem their points.

Key features

  • Extensive Customization Options
  • Options for setting point expiration dates.
  • Member can send points to other members


WooRewards - WooCommerce Reward Points Plugins

WooRewards is a popular choice among the best WooCommerce points and rewards plugins. It excels in offering a balance between a user-friendly interface and advanced features. Customers can earn points for various activities, and the plugin offers diverse ways to redeem them, such as discounts or special offers.

With “WooRewards,” businesses can easily customize the rewards to fit their unique marketing plans and goals for connecting with customers, creating a loyalty program that truly matches what their brand stands for.

Key Features:

  • A broad range of point-earning activities.
  • Flexible point redemption options.
  • Intuitive user dashboard

WooCommerce Points and Rewards

WooCommerce Points and Rewards

“WooCommerce Points and Rewards” is one of the best plugins for managing reward points in WooCommerce. It helps businesses set up a strong rewards program. This plugin is super easy to use but also lets the shop owner be in charge of how it works. 

It gives customers lots of cool ways to earn points when they shop, and then they can use these points to get discounts or other perks.

Key Features:

  • Precise control over point acquisition and valuation for discounts,
  • Streamlined adjustments to customer point balances
  • detailed log of all point-related changes


Gratisfaction - WooCommerce Reward Points Plugins

Gratisfaction is a complete WooCommerce plugin that offers much more than the usual points system. It’s great for businesses that want to set up a detailed WooCommerce loyalty program with lots of different ways to earn and use points. 

Gratisfaction adds more functionality to your rewards program. It includes referral schemes, so customers can tell their friends about your store. It also works with social media, helping you reach more people and get them interested in what you offer.

Key Features:

  • Extensive customization
  • Seamless integration with social media
  • Robust referral program capabilities

Price chart of the 5 Best Plugins for WooCommerce Reward Points

S.No5 Best Plugins for WooCommerce Reward PointsPricing 
1WPLoyaltyFree version available with basic features.
Paid version starts from,
1. Starter – $99 / year
2. Professional – $129 / year
3. Agency – $199 / year
2Sumo Rewards PointsPricing starts from the paid version.
Regular license – $49
Extended license – $490
3WooRewardsFree version available
Paid version starts from,
1. Monthly Plan – 11.90€ / month
2. Annual Plan – 99€ / year
3. Lifetime Plan – 299€
4. Web Agency – 249€ / year
4WooCommerce Points and RewardsPricing starts from the paid version.
1. $13.25 / month
2. Billed annually at $159
5GratisfactionFree for 100 users
Paid version starts from, 
1. $13.97/month (500 users) and goes up to $279.30 (unlimited users) when billed annually.

How to Set Up Reward Points in WooCommerce Using WPLoyalty?

WooCommerce points reward system is an excellent way to foster customer loyalty, enhance engagement, and drive repeat business. Now let us look at how to set up a points reward system using an easy-to-use WooCommerce points and rewards plugin – WPloyalty.

There are numerous methods to reward points to your customers. But, in this guide, let’s create an example with the popular “Point for Purchase” Campaign, where customers earn five points for every dollar spent.

Step 1: Install WPLoyalty

The first step involves downloading the WPLoyalty plugin. After the download is complete, make sure to install and activate the WPLoyalty plugin.

For detailed instructions on how to install and activate the WPLoyalty plugin, refer to the step-by-step guide provided in the documentation.

Step 2: Create “Point for Purchase” Campaign

WPLoyalty plugin comes with the user-friendly reward points setup in WooCommerce. Now, let us create a “Point for Purchase” campaign with the reward of 5 points for every $1 spent.

To create the campaign, Go to WordPress dashboard -> WPLoyalty -> Campaigns -> Select the “Create a new campaign” -> click on the “Points for Purchase” campaign type. 

Then, fill in the details. You can refer to the screenshot below for an example of how it can be configured:

Creating “Point for Purchase” Campaign in WPLoyalty

We’ve started a campaign where customers can earn points. Now, let’s set up rewards for them to use these points.

Step 3: Create rewards

After creating the campaign, now let us create a reward of “Points conversion” where customers can convert their points for a coupon. 

Note: WPLoyalty has different rewards types, and here we’re using the “Points conversion” one. 

In this scenario, customers can turn 1000 points into a $10 coupon to use on their next buy.

To create this reward, go to WordPress dashboard -> WPLoyalty -> Rewards -> Select “Create New Reward”-> Click on the “Points Conversion” reward type.

Then, fill in the details. You can refer to the screenshot below for an example of how it can be configured:

Creating Rewards in WPLoyalty

We have successfully set up both the campaign and the reward system, enabling customers to accumulate and redeem points within WooCommerce.

Step 4: Discovery of WooCommerce Point Reward System

WPLoyalty offers two methods for your existing customers to explore your points rewards system: a dedicated “Customer Reward” page and a chat-like “Launcher Widget”

For example, you can have a look at the screenshot below.

Discovery of reward points system in WPLoyalty

With these two easy to discover options, customers can easily discover and track their WooCommerce Reward points system.

Use the WPLoyalty – WooCommerce points and rewards plugin to reward & improve customer experience easier.


Incorporating loyalty points and rewards for WooCommerce can significantly enhance customer engagement and sales. These plugins offer a range of features from basic point systems to advanced integrations, catering to various business needs. 

By choosing the right WooCommerce reward points integration plugin, you can create a compelling loyalty program that keeps customers returning to your store. 

Read more about Best WooCommerce email customizer plugins, Ways to increase eCommerce sales, and Best WooCommerce Popup plugins.

How do I add reward points in WooCommerce?

Install WPLoyalty, one of the best WooCommerce loyalty plugins. Upon activation, go to the WordPress dashboard → WPLoyalty → Campaigns, and click the “Create a New Campaign” Button. Then you can configure the settings to set how reward points are earned and redeemed.

What are points and rewards for WooCommerce API?

The Points and Rewards for WooCommerce API allows developers to customize and manage the reward system, like adjusting point values and redemption rules, through programming.

What is the best reward system for WooCommerce?

The best reward system for WooCommerce offers flexible points earning, easy redemption, and appealing rewards, tailored to your customer base and business goals.

How do I add a reward system to WordPress?

In WordPress, install a rewards plugin compatible with WooCommerce, set up the reward criteria and values, and integrate it with your online store.

How do loyalty points work?

Loyalty points are earned by customers for purchases and actions, like reviews, which can be redeemed for discounts, products, or other benefits, encouraging repeat business.

What are reward points used for?

Reward points are used to incentivize customer loyalty and repeat purchases by offering discounts, free products, or special privileges when redeemed.

How do I increase sales in WooCommerce?

Increase sales in WooCommerce by optimizing your website, using targeted marketing, offering promotions, improving product descriptions, and providing excellent customer service.

How do I find top customers in WooCommerce?

In WooCommerce, use analytics tools or plugins to track sales data and customer activity, identifying top customers based on purchase frequency and amount spent.

What are 4 types of reward systems for your customers?

Four types include: points-based systems, tiered rewards, VIP perks, and referral rewards, each offering different benefits to engage and retain customers.

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Points and Rewards Plugin


Picture of Harini Arunachalam
Harini Arunachalam
Harini is an experienced content writer with a passion for transforming complex SaaS concepts into engaging, informative content. She has honed her skills in crafting compelling blogs and articles that resonate with a diverse audience.
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