How to Reward Customers for Referrals in WooCommerce?


reward cutomer for referral

Referral marketing is a proven and effective way for eCommerce stores to acquire new customers. By incentivizing existing customers to refer friends and family, brands can tap into the power of word-of-mouth and expand their reach.

Rewarding customers for referrals will create loyalty between you and your customer. But how to reward customers for referrals? In this blog, we’ll learn about different strategies, referral rewards programs, and the benefits of referral incentive programs.

Set up a Referral Program to let your customers refer your brand to their friends. Reward them both easily with WPLoyalty.

What is a WooCommerce Referral Program?

A WooCommerce referral program is a popular customer acquisition method in eCommerce stores to encourage existing customers to refer their friends and family and earn a reward. You can quickly gain loyal customers through a referral marketing strategy and take your brand to the next level.

WooCommerce Referral Rewards Program offers an organic way to generate revenue and increase sales. You must use effective ways and know how to reward customers for referrals to change your existing customers into brand advocates.

Why offer Referral Rewards for Customers in WooCommerce?

Referral Rewards for customers in woocommerce

Offering referral rewards for customers in WooCommerce can be a powerful way to reward your existing customers to refer their friends and family to your store. Referral rewards programs offer benefits to both the referrer and the new customer, as well as to your eCommerce store.

Customers always keep certain things in mind while making their purchases, like being rewarded with coupons or discounts, free shipping, or free products on any occasion. So, learn their expectations first, and second, know how to reward customers for referrals and then offer them the best-personalized referral incentive programs.

Your existing customers are like a treasure box; you only have to fill their box with rewards. Only then can you earn their loyalty, boosting your store’s revenue and improving sales.

Improve Customer Engagement by offering rewards quickly with WPLoyalty Referral Plugin.

Benefits of the WooCommerce Referral Program

WooCommerce referral program allows you to grow your customer base, increase sales, and improve customer loyalty. Also, you must know how to reward customers for referrals in order to acquire new customers, boost sales, and retain customers.

Save time by letting your existing customers do the referral work. They walk into each door and bring you a new customer, and you have to welcome newbies into your store by offering them rewards. Your existing customers do it free of cost. Similarly, you can save your store’s revenue by cutting down the cost of advertisement.

When your existing customers refer to your product, it creates customer engagement and strengthens the relationship between you and your customer. New customers will also feel comfortable since the products are referred to them by their trusted person. So the referral incentive programs give existing and new customers a reason to continue shopping with your brand. Additionally, you must always keep an eye on how your referral rewards program works. For example, you can use Survey Maker to collect customer feedback and make improvements based on their responses.

How does a WooCommerce Referral Rewards program work?

WooCommerce referral rewards program works by offering incentives to customers who successfully refer their friends or family members to your store.

You will need a plugin like WPLoyalty to create and launch a WooCommerce Referral program. Once launched, the WoCommerce referral program works as outlined below:

  • Customers get a unique referral link from their My Account page in WooCommerce.
  • Customers can copy and share the referral link with friends or family.
  • When friends visit the store using the referral link and make their first purchase successfully, both the existing customer and the friend earns a refund.
  • Now the friend becomes an existing customer and member of your referral program. He / she can now invite their friends and family.
  • And the loop goes on.

Example of a reward program: “Give $10 Get $10”. Refer to your friends. You get $10 and your friend gets $10.

How to Reward Customers for Referrals in WooCommerce?

Referral rewards program in WooCommerce is an excellent way to encourage customers to promote your business to their friends and family. When you reward customers for referrals, it encourages existing customers to refer new customers to your online store. Now, let’s look at how to reward customers for referrals in WooCommerce. With the best plugin like WPLoyalty, you can easily reward existing and new customers with exciting discounts.

In this guide, let’s create an example WooCommerce referral incentive program – Give $10, Get $10.

In the reward program example, your existing customer (the referring person) will earn $10 for each successful referral. The friend will get $10.

Step 1: Install WPLoyalty

Before starting, please ensure you have installed and activated the WPLoyalty plugin. You can download the WPLoyalty plugin from your account.

A step-by-step guide for both installing and activating the WPLoyalty plugin can be found in the documentation.

Once the installation is done, you will be directed to the WPLoyalty dashboard.

Step 2: Create Rewards (Fixed Discount)

Let’s first create the $10 reward before creating the referral campaign. WPLoyalty both campaigns and the rewards work separately. So you first need to create the $10 reward and then the campaign.

WPLoyalty offers four different reward types:

  • Fixed Discount
  • Percentage Discount
  • Free product
  • Free shipping

You can choose any of the reward types. But for this guide, we are going to create a fixed discount reward of $10

Go to your WordPress dashboard -> WPLoyalty -> Rewards -> Create a reward and choose the “Fixed Discount” type.

Fill in the necessary details – Choose reward as coupon immediately – Choose the discount value as $10 and click on Save and Close.

Discounts for referring a friend

The fixed discount reward has been created, and now create a referral campaign. Let’s see the steps further.

Step 3: Create a Referral Campaign

Go to your WordPress dashboard -> WPLoyalty -> Campaigns -> click on the “Create New Campaign” button. It will bring you a screen with different types of campaigns. Choose “Referral” as the campaign.

We will reward your existing and new customers for this WooCommerce referral rewards program.

Create a Referral Campaign by filling out the details as shown in the screenshot below and clicking on Save and Close.

Customer gets a gift card for referring a friend

When creating the campaign, choose “coupon reward” as the reward for Existing Customers and New Customers/friends. In the coupon reward field, select the “Get $10 off” reward you created in Step 2.

Remember to Save and activate the campaign.

How to promote the rewards program to your customers?

It’s time to let your existing customers discover your WooCommerce referral rewards program.

WPLoyalty provides two options for your existing customers to discover your referral program

  1. A “Customer Reward” page
  2. A chat-like Launcher widget

Your customers can get their unique referral link from these two options.

Customer Rewards Page

WPLoyalty automatically creates a Customer’s rewards page under the My Account section of WooCommerce.

Your existing customers can log in to their account page (My Account) and go to the “Points and Rewards” (a.k.a Customer Reward page) to get their unique referral link.

Customers sharing a referral link on social media

Launcher Widget

Launcher Widget allows your customers to quickly discover the rewards they have earned and various ways to redeem their rewards. Also, this chat-like widget is available on the page, so it’s easy for customers to keep track of their rewards.

Your customers can click on the ‘My Rewards’ button at the bottom right corner of the page. Customers can look out for rewards and use them on future purchases.

customer earning points for each successful referral

Once the new customer completes their purchase, the referral and the referee will receive the $10 fixed discount reward. Your customers can use this $10 reward on their next purchases.

Use WPLoyalty to implement referral programs and start rewarding your customers in an easy way.


Have patience throughout this WooCommerce referral incentive program journey, and remember how to reward customers for referrals. Since we have already heard this proverb, ‘Slow and steady wins the race.’ Take each step slowly and steadily, but with a constant effort and an effective strategy to move to the next level.

Learn more about how to set up a referral program in WooCommerce, Customer Rewards Program, and the Best ways to acquire more customers for your eCommerce store.

Does WooCommerce have a referral program?

WooCommerce does not have a built-in referral program, but there are several plugins available to implement a referral program to your WooCommerce store. One such plugin is WPLoyalty, which integrates seamlessly with WooCommerce and allows you to set up a referral program quickly.

How do I add a referral program in WooCommerce?

To add a referral program to your WooCommerce store, you need to install and activate a referral program plugin, such as WPLoyalty. Once the plugin is activated, you can configure the referral program settings, create referral unique links, and manage referrals through the plugin’s dashboard.

How do I create a referral program in WordPress?

To create a referral program in WordPress, you need to install and activate a referral program plugin, such as WPLoyalty. Once the plugin is set up and activated, you can configure the referral program settings, create referral programs, rewards and manage referrals through the plugin’s dashboard.

How do I set up an eCommerce referral program?

To set up an eCommerce referral program, you need to install and activate a referral program plugin like WPLoyalty. Once the plugin is activated, you can set up referral campaigns, create a reward for both referral and referee.

How do I incentivize customers with referrals?

To incentivize client referrals, you can offer rewards such as discounts, free products, or loyalty points. For example, you can offer a 10% discount to the referrer on their next purchase, and a 10% discount to the referred customer on their first purchase.

What are good referral incentives?

Some of the excellent referral incentives are as follows;
1. Discounts
2. Free Product
3. Free Shipping
4. Loyalty Points
5. Exclusive Access

Can you offer incentives for referrals?

To offer incentives for referrals, Install WPLoyalty and then create rewards to reward your referrals. To create rewards, go to your WordPress dashboard -> WPLoyalty -> Rewards -> Click on Create a new reward button -> choose the rewards you prefer. Set up details and activate it.

How do you motivate referrals?

To motivate referrals, offering rewards that excite your customers is important. It could be in the form of discounts, freebies, or free shipping. It’s also important to make it easy for customers to participate in your referral program and reward both customers and existing customers.

How do you create a referral strategy?

To create a successful referral strategy, it’s essential to identify your target audience and the rewards most likely motivating them. Also, it’s crucial to track the customer’s activities and make adjustments as needed.

What makes a successful referral program?

A successful referral program should be easy to understand and easy to use. It should offer meaningful incentives that motivate customers to refer their friends and family while also providing benefits to the referred customer.

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Points and Rewards Plugin


Haridha P
Haridha P
Haridha is a content writer and a blogger. She has experience in B2B writing, SEO, and ecommerce plugins. Her interest also lies in reading novels, and she is always passionate about learning and exploring new things.
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