5 Best WordPress Email Subscription Plugins (Free + Paid)


Best WordPress Email Subscription Plugins

Are you in search of the best WordPress email subscription plugin for your website? You’re not alone.

Many website owners are also looking for the right email subscription plugin to keep in touch with their audience through emails. 

An Email Subscription Plugin for WordPress is the bridge that connects you with people who visit your site, turning them from just visitors into loyal subscribers.

In this blog, we’ll explore the top five WordPress Email Subscription Plugins, both free and paid, to help you choose the one that best fits your site’s needs. 

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What is a WordPress email subscription plugin?

A WordPress email subscription plugin is a plugin that helps you to easily gather and manage email addresses from the people who visit your WordPress website.

The core functionality of these email subscription plugins revolves around creating subscription/sign-up forms that can be placed on various parts of a website – from pop-ups and sidebar widgets to footer areas and more.

But these wordpress plugins for email subscriptions aren’t just about collecting emails. They usually include various features that help improve how you build and manage your email list. Some of them are,

  • Customizable subscription forms and popup designs
  • Versatile opt-in forms
  • Easy-to-Use Email Subscription Widgets
  • Analytics to track the performance of your subscription forms
  • Integrations with popular email marketing services like MailChimp, Brevo, or Constant Contact.

But remember, these email subscription plugins are great at getting people to sign up, but they don’t send out the emails themselves. To do that, you’ll need another WordPress newsletter plugin specifically for sending newsletters.

Why Does Your WordPress Site Need an Email Subscription Plugin?

An email subscription plugin for WordPress lets you gather email addresses right from your site. This means you can send messages straight to your visitors’ inboxes, making sure they see what you have to say.

Here are few key reasons why do you need it for your WordPress Site.

Grow Your Reader List: With the best wordpress email subscription plugin, you can build a list of people who really like your content and might want to hear more about certain topics or products in the future.

Targeted Marketing: You can group your subscribers based on what they’re interested in or how they interact with your site using the best plugin for email subscription wordpress. It helps you send emails that are more likely to interest different groups, which can make them more involved and likely to respond.

Increased traffic: Regular emails can encourage people to visit your site again. Informing subscribers about new content or special offers can increase visits and the chances they’ll be interested in what you offer thus customer loyalty increases.

Gain valuable data: You can see how many people open your emails and click on links inside them. This information is important to understand what your visitors like and how to make your content and marketing more appealing.

5 Best WordPress Email Subscription Plugins

The best WordPress plugins for email subscriptions are,

  1. OptinMonster
  2. Icegram Express
  3. Thrive Leads
  4. MailChimp for WordPress
  5. Bloom by Elegant Themes

Let’s explore each WordPress email subscription plugin’s unique features, making it easier for you to choose the best email subscription for WordPress.

1. OptinMonster

Optinmonster - The best WordPress email subscription plugin

OptinMonster stands out as the best WordPress email subscription plugin, offering a range of features to grow your email list and improve website conversions.

With over 400+ pre-built templates, it simplifies creating attractive campaigns. These templates let you make forms that match your site’s style, keeping everything looking neat and consistent. 

Whether you want pop-ups, yes/no forms, floating bars or full-page sign-up forms, OptinMonster has a variety of options to suit your needs, making it a great tool for getting more email subscribers.

Key Features:

  • Exit-Intent Technology to reduce cart abandonment
  • Drag-and-drop builder for creating email subscription forms in WordPress
  • A/B testing for optimizing forms
  • Advanced targeting and email segmentation
  • Easy integrations with email marketing services


  • Basic – $16/month
  • Plus –  $32/month
  • Pro –  $69/month
  • Growth –  $99/month

Best Suitable For: OptinMonster is the best plugin for email subscription WordPress for website owners focusing on conversion optimization and advanced segmentation.

2. Icegram Express

Icegram Express - The WordPress plugin for email subscription

Icegram Express is a popular WordPress plugin for email subscription and email list building, known for its simplicity and effectiveness, especially for small businesses.

It is also considered as one the best free wordpress email subscription plugins because of the effective basic features like unlimited forms, emails, lists and more in the free version.

Also, Icegram Express stands out for its easy setup and remains as a favorite for many who want to grow their email lists without hassle.

Key Features:

  • User-friendly interface for creating forms
  • Basic yet effective targeting and retargeting options
  • Variety of form types including opt-in forms, pop ups, and floating action bars
  • Compatibility with leading email marketing platforms
  • Lightweight design, ensuring fast loading times


  • Free version available.
  • Pain plans are, 
    • Pro – $129/ per year
    • Max – $229/ Per year

Best Suitable For: Ideal for beginners seeking a best free email subscription plugin for WordPress that’s easy to set up and manage.

3. Thrive Leads

Thrive Leads - WordPress plugin for email list building

Thrive Leads is a popular WordPress plugin for email list building, offering a range of tools for creating engaging email subscription forms.

Especially, its smart exit-intent technology specifically targets users about to leave your site, providing a last-chance offer to capture leads.

Key Features:

  • Smart targeting for personalized content delivery
  • Advanced A/B testing tools
  • Actionable analytics for performance tracking
  • Seamless integration with various email services
  • Wide array of form types and templates


To begin using Thrive Leads, you must first subscribe to Thrive Suite. Once you have selected a plan, you will gain access to Thrive Leads and also to additional tools like Thrive Apprentice, Thrive Ultimatum, Thrive Ovation, and so on.

  • Quarterly – $149/qtly
  • Yearly – $299/yr

Best Suitable For: Thrive Leads is ideal for website owners who require detailed analytics, advanced targeting, and innovative features to boost their email list growth.

4. MailChimp for WordPress

MailChimp for WordPress

MailChimp for WordPress simplifies the process of creating and managing email campaigns directly from your WordPress site. You can make a variety of sign-up forms that look great on phones, tablets, and computers.

Also, Mailchimp easily integrates with plugins like, default WordPress comment form, default WordPress registration form, WooCommerce and so on.

Key Features:

  • Easy synchronization with MailChimp accounts
  • Intuitive form builder for easy creation of email subscription forms
  • Comprehensive reporting tools
  • E-commerce features for targeted email campaigns
  • Flexible form customization options


  • Free version available.
  • Pain plans are, 
    • Hobbyist Plan – $ 79/per year for 2 site
    • Professional Plan – $ 149/per year up to 10 sites
    • Agency Plan – $ 299/per year up to 50 sites

Best Suitable For: Mailchimp is the best free email subscription plugin WordPress offers for businesses looking for an easy-to-use email subscription widget for WordPress.

5. Bloom by Elegant Themes

Bloom by Elegant Themes - The WordPress email subscription plugin

Bloom by Elegant Themes another best pop up email subscription wordPress plugin for small businesses, focusing on customizable design and efficient audience targeting.

The best part is that, Bloom has number of display types such as, 

  • Automatic Opt-In Pop-Up
  • In-line Opt-In Forms
  • Below Content Opt-In Forms
  • Widget Area Opt-In Forms

Key Features:

  • Wide range of design templates
  • Precise targeting for specific audience segments
  • Integration with major email marketing tools
  • Built-in A/B testing capabilities
  • Detailed performance insights


  • Divi Membership Plan – $89/year
  • Divi Pro Lifetime Access – $287

Best Suitable For: Bloom is the best free plugin for email subscription WordPress users can utilize, especially when design flexibility and targeted opt-in forms are a priority.

Whether you’re looking for the best free WordPress email subscription plugin or a premium solution, there’s an option that will help you grow your email list efficiently.

Tips for Choosing the Best Plugin for Your WordPress Website

Choosing the best WordPress email subscription plugin for your website is really important. With so many options out there, it can be hard to know which one to pick.

Here are some easy tips to help you choose the best WordPress plugins for email subscriptions:

  1. Know What You Need: First, think about what your website really needs. Do you just want a simple way for people to sign up for emails, or do you need more advanced features like testing different options or getting detailed reports? Understanding what you need helps narrow down your choices.
  2. Ease of Use: Choose a wordpress email newsletter subscription plugin that’s easy to use, especially if you’re not a tech expert. A user-friendly plugin saves time and effort. Look for ones with simple tools like drag-and-drop or pre-designed templates.
  3. Integration Capabilities: Ensure the WordPress plugins for email subscriptions work well with your email marketing service. It is important for managing your emails and subscriber list easily from your WordPress site.
  4. Customization Options: It’s great when you can personalize how your email sign-up forms look to match your website. Pick an email subscription plugin that lets you customize the forms to fit your style.
  5. Mobile-Friendly: Lots of people use their phones to browse the web. Make sure your email sign-up forms look good and work well on mobile devices.
  6. Budget Considerations: While there are excellent free plugins, some premium plugins offer more advanced features. Decide on your budget and evaluate if the extra features of a paid plugin justify the cost for your needs.
  7. Fast and Efficient: A slow email subscription plugin can make your website sluggish, which isn’t good for visitors or for your site’s search engine ranking. Choose a plugin that doesn’t slow down your site.

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Final Words

Choosing the best email subscription plugin for your WordPress site can significantly impact your email marketing success. 

We’ve explored some of the best WordPress email subscription plugins, each offering unique features tailored to different needs, from small businesses to more advanced users.

In conclusion, invest time in understanding each WordPress email subscription plugin’s features and how they can benefit your specific strategy.

Can you add email subscriptions in WordPress?

Yes, you can add email subscriptions to your WordPress site using various plugins or widgets that allow visitors to sign up for email updates.

How do I add an email subscription to WordPress for free?

You can add a free email subscription by installing a free plugin like Jetpack, Mailchimp, or Sendinblue, which offer email subscription services without cost.

How do I add a subscription plugin to WordPress?

To add a subscription plugin, go to your WordPress dashboard -> Plugins -> Add New. Search for the subscription plugin you want, install it, and then activate it.

How do I create a free email subscription list?

Create a free email subscription list by using a plugin like Mailchimp or Sendinblue. These services let you collect email addresses and manage your list without charge.

How do I create a subscription in WordPress?

To create a subscription, install a subscription plugin, set it up according to your preferences, and add a subscription form to your site where visitors can sign up.

How do I manage subscriptions in WordPress?

Manage subscriptions through the dashboard of the plugin you use. This typically includes viewing subscriber lists, sending emails, and configuring subscription options.

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Picture of Harini Arunachalam
Harini Arunachalam
Harini is an experienced content writer with a passion for transforming complex SaaS concepts into engaging, informative content. She has honed her skills in crafting compelling blogs and articles that resonate with a diverse audience.
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