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Why is it important to reward your first customers right away?


reward your customers

Reward your first customers right away, as it helps you build a strong foundation of your loyal customers. They continue to support your store and spread the word about your product or service to their friends and family.

Loyalty programs in WooCommerce can encourage repeat purchases and turn first-time purchasers into brand advocates. According to a study, 86% of customers join WooCommerce loyalty programs to collect rewards points.

Purely transactional relationships last only briefly, so creating an emotional bond with your first customers is important. Even if it’s the first time they’re shopping with you, rewarding your customers right away makes them feel important.

Encouraging your customers to make a second purchase is crucial to turn them into returning customers. When you reward your first customers right away, you secure your second purchase. Your brand will reap the benefits of rewarding your first customers in more ways than one.

Reward your first customers with customized discounts using WPLoyalty easily.

How to reward your first customers and create a long-lasting relationship?

Know how different your customers are and find a unique way to reward each of them suitably. Keep them engaged with exciting

  • Discounts
  • Promotions
  • Exclusive access to new products or features
  • Exclusive discounts

In these ways, you can appreciate your customers for doing business with you. The first-time customers feel welcomed, included, and thankful for being rewarded for their first purchase.

The WooCommerce Rewards program will absolutely delight them. New customers are the hardest to acquire, but they have the highest potential to become your repeat customers. Good customer service, product support, and rewards lay a foundation for a long-term business relationship. To make them even more special, you can conduct loyalty programs. Once you know how to reward your loyal customers, you are all set.

If treated as important, your first buyers may become your most loyal brand advocates. Providing a great shopping experience can increase their chances of becoming repeat customers or sharing their excellent experiences with friends or family.

First-order coupons and sign-up points are great icebreakers. It’s a clear strategy to reward your customer and encourage them to make their next purchase and then the next.

For instance, Live Tinted offers 10% OFF on signing up to their mailing list. It prompts the user to shop as they could be using the reward at their disposal. Live Tinted also follows up with rewards earned through clever email marketing.

Reward first customers by Live Tinted

What is Customer Loyalty in WooCommerce?

WooCommerce Loyalty programs are an effective way to interact with your customers. Once customers interact with your store, your efforts should keep them welcomed, entertained, and engaged. One-time shoppers do not have to stay as former shoppers, and you were going out of your way to reward your customers and encourage them to reciprocate your commitment. You can also have a loyalty program, which is effective nowadays.

Customer loyalty in WooCommerce refers to a continuing emotional bond between you and your customer. It is also expressed by a customer’s willingness to engage with your brand over your competitors. WooCommerce Customer Loyalty results from a good customer experience with you, and it helps you build trust.

Why is WooCommerce Customer Loyalty Important?

Repeat customers tend to spend more than new customers. Also, WooCommerce customer loyalty leads to increased conversion rates. Existing customers convert at a far higher rate than new customers, and a loyal customer’s conversion rate is higher than a new customer’s.

Customer Loyalty in WooCommerce increases sales, and brands must cultivate customer loyalty to increase profitability. When customer retention rates are enhanced, your business profits will increase.

How do you show your appreciation to your first customer?

Imagine a scenario where you and your competitor offer the same product and delivery service. In a neck-on-neck competition, rewarding your first customers will make them return to you. Also, there are multiple ways you can reward your customers in WooCommerce, like

  • Free product/shipping – Reward your customers with free products or give them free shipping to make them return for more.
  • Points/Coupons -Reward your customers with specific points and allow them to convert the points into coupons. Your customers can use the coupon in their future purchases.

Rewards rule out the possibility of considering the competitor for the next order. Rewarding your first customers right away serves as a motivation, thus making your customers receive your emails with warmth.

Rewarding your first customers right away can:

  • Increase the reasons to finish a purchase
  • Improve the user experience
  • Reduce abandoned cart rates
  • Trigger a purchase action

Turn your customers into repeat purchasers quickly by implementing loyalty programs with WPLoyalty.

Why are WooCommerce rewards programs important for customers?

WooCommerce Rewards programs are important for customers because they can incentivize and motivate customers to continue doing business with the same brand.

Rewards programs in WooCommerce can also make customers feel valued, increasing customer loyalty and satisfaction. Additionally, rewards programs can provide customers with exclusive benefits and perks that may not be available to non-reward members. It can make customers feel unique and more likely to continue using the same brand’s products or services. Overall, WooCommerce rewards programs can be an effective way for brands to retain customers and encourage repeat business.

71% of customers who participate in loyalty reward programs say that being a member significantly impacts their interactions with brands.

When you reward the customers, you are making their overall customer experience delightful, and it keeps them coming back and motivates them to share their experiences with others. You must continue to give this experience to convert even the most irregular customer into a regular loyal customer.

Rewards heavily influence human feelings and interests. People have a natural impulse to be loyal to someone who appreciates them, and that’s why rewards are worth it.

Loyalty and Growth Marketing strategy

Relationships are time-sensitive. The most convenient time to inspire loyalty is when they first interact with you. Loyalty is a powerful customer retention booster. Every loyal customer was once a first-time shopper. By rewarding your first customers immediately, you create a lasting impression and can also make their day.

Starbucks customer loyalty program

Starbucks uses a branded loyalty rewards program that attracts customers intuitively, creating a win-win scenario for users. The loyalty program boosts customer acquisition.

Customers can earn rewards for every dollar spent. It gives total freedom to customers, and they can save up their points for a higher reward or use it in any way possible.

Promoting your Loyalty program to your first-time customers

You cannot wait for the opportunity for meaningful interactions to present itself. Start connections straight away with your first customers and know how to reward your customers. Make an impact by rewarding first customers. You make the most out of your Loyalty program when you reward the first customers. You’re influencing how your customers perceive you with your rewards, so why miss out on bonding with your first customers?

Create a referral program

You build loyalty and increase sales by meeting these marketing objectives through referrals. Referral marketing attracts new customers through pre-earned trust. It opens new doors for your business. One of the best ways to reward your first customers is through referral rewards, unlocked after the first purchase because referrals can:

  • Bring down acquisition costs
  • Increase Word of Mouth Sales
  • Retain loyal customers
  • Make first-time customers feel included.

Make your new customers feel included! Reward your first customers right away, as it is like a cherry-on-top investment in customer acquisition. Using referrals can keep your loyal customers active, and new customers trust your brand. When that happens, they will likely make frequent purchases with your brand. Referrals can make customers trust your brand over competitors.

Referral program in WooCommerce

How to Reward your Customers with a Loyalty Program?

WPLoyalty’s Referral marketing tools let you reward both the brand advocate and the first customer. Offering flexible rewards and no downtime setup, WPLoyalty helps you encourage loyal customers to refer their friends. We work with brands and store owners to help their loyal customers share their love and excitement for the brand with new customers, improving brand perception.

Different ways to reward your first customers in WooCommerce

You can reward your customers in different ways to keep them engaged. Let’s find out the various ways how to reward your customers.

Sign up reward

Offer a special discount or loyalty points to the first customers who sign up for your WooCommerce store for the first time. It can incentivize customers to take action and become a part of your brand, and it can also help you build your email list for future marketing campaigns.

For Example, “Get 10% Off on your Sign Up” or “Sign Up and Earn 50 Points.”

Sign up reward in WooCommerce

Bonus points for the first purchase

Offer bonus reward points or loyalty points to customers who make their first purchase on your WooCommerce store. It can encourage customers to shop with you again in the future and help you build a loyal customer base.

For Example, “Earn double bonus points for every $1 spent on your First Order.”

WooCommerce points reward system

Referral reward

Offer a discount or other incentive to customers who refer their friends or family to your WooCommerce store. It can help you build brand awareness and reach new customers while rewarding your existing customers for their loyalty.

For Example, “Refer a friend, and you get 10% Off, and your friend gets 10% Off!”

Refer a friend program in WooCommerce

Use WPLoyalty to Reward your first customers & build loyalty. Drive repeat sales with a loyalty program.

Wrapping Up

When you reward your first customers right away, it’ll make them feel appreciated and keep them around for the long haul. Giving out rewards to your new customers is giving them an experience. Reward your first-time shoppers, and sustain customer relationships easily.

Also, with the newly acquired customers who are the new members of your brand community, make the most of your loyalty programs and customers to win over the competition. It’s a benefit in rewarding your first customers. With immediate rewards, you get more return than you invest, and loyalty is worth the investment.

Learn more about the best customer loyalty program ideas with examples, what’s the difference between loyalty and referral programs, and how to reward loyal customers on WooCommerce.

How do you reward your customers?

Build your loyalty with rewards. Especially reward your customers and make them stay loyal to your store. Now, focus on sending rewards as soon as they sign in or log in, after their first purchase, when they make a referral, once they review your product and many more.

What makes a good rewards program?

Reward programs must be in such a way that it benefits your target customers. Make sure you reward the customers with the product they like or prefer. It’s a strategy stores use to attract customers, which is considered a good rewards program.

How do I start a rewards program?

Setting up a rewards program is relatively simple. Before you start a rewards program:
1. Choose what kind of reward you are willing to offer.
2. Decide the actions customers take.
3. Make your rewards appealing to your customer and select your platform to optimize it.

Do rewards create loyalty?

Absolutely Yes! Rewarding existing and new customers will encourage them to try your products repeatedly. An effective strategy in giving away a reward program will create a loyal relationship between you and your customers.

What are some benefits of having loyal customers?

Having loyal customers can provide numerous benefits for businesses, including:
1. Increased Revenue
2. Cost-effective marketing
3. Improve customer engagement
4. Increase sales

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Points and Rewards Plugin


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Haridha P
Haridha is a content writer and a blogger. She has experience in B2B writing, SEO, and ecommerce plugins. Her interest also lies in reading novels, and she is always passionate about learning and exploring new things.
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