How to Create a Loyalty Program in WooCommerce?


creating loyalty program in woocommerce

Creating a loyalty program in WooCommerce can be a great way to increase customer engagement and retention. 

More than 83% of consumers state that being part of a loyalty program impacts their decision to buy from a brand again, and around 84% of consumers are more likely to stay loyal to a brand that offers a loyalty program. 

While WooCommerce offers ample opportunities for creating an online store, its built-in features for loyalty programs are limited. To create a loyalty program in WooCommerce, you would benefit from using the WPLoyalty – WooCommerce points and rewards plugin.

Let’s look at how to create a loyalty program in WooCommerce and why loyalty programs are essential for business success.

WPLoyalty helps you to create a loyalty program and increase sales and revenue quickly.

What is a WooCommerce Loyalty Program?

A WooCommerce Loyalty Program is a brilliant way to reward your valued customers and keep them coming back for more! It’s like having a secret ingredient that makes your online store stand out from the competition.

Imagine this: Every time your customers make a purchase, they earn points. These points are like little treasure tokens that they can later exchange for discounts, free products, or special perks. It’s like a game where they keep winning just by being loyal to your store.

Here’s the kicker: People love feeling appreciated, and a loyalty program does just that. It says, “Hey, we see you, and we appreciate your business!” That simple act of appreciation can turn one-time shoppers into lifelong fans.

Importance of Loyalty Program in WooCommerce 

To understand why a loyalty program is important in WooCommerce, have a look at these figures,

  • 82% of businesses agree that retention is less expensive than acquisition.
  • 75% of consumers say they favor brands that offer rewards.
  • 65% of a company’s business comes from existing customers.
  • Increase customer retention by just 5% and boosts profits by 25% to 95%.
  • 58% of companies pursue personalization strategies to increase customer retention.

These numbers show how important it is to create a loyalty program. Let’s look at the key benefits for your ecommerce business when you successfully create a loyalty program in WooCommerce.

Keep Customers Coming Back
Imagine having a group of customers who keep coming back to your store, again and again. A well-crafted loyalty program creates a magnetic force that pulls them in. With enticing rewards and incentives, you’ll ensure that your customers remain loyal to your brand. They won’t easily switch to competitors because they’re invested in earning those valuable rewards.

Boost Sales
Loyalty programs can supercharge your sales. When customers know they’re close to earning a reward, they’re more likely to make additional purchases. This boosts your revenue without the need for expensive marketing campaigns or discounts. Loyalty programs act as silent salespeople, working tirelessly to increase your bottom line.

Personalize Customer Relationships
Loyalty programs allow you to gather valuable data about your customers’ preferences and shopping habits. This information can be used to personalize their shopping experience, making them feel special and appreciated. Personalization builds strong emotional connections, and loyal customers are more likely to refer friends and family to your store.

Stand Out from Competitors
In a crowded e-commerce landscape, setting yourself apart is crucial. A loyalty program gives you a unique selling point. Customers are more likely to choose your store over others because they want to accumulate rewards that your competitors don’t offer. It’s a surefire way to gain a competitive edge.

Reduce Customer Acquisition Costs
Acquiring new customers can be expensive and challenging. Loyalty programs reduce this burden by keeping your existing customers engaged and satisfied. When loyal customers spread positive word-of-mouth about your brand, you’ll attract new customers organically, saving you marketing dollars.

Improve Customer Retention
Customer retention is often more cost-effective than customer acquisition. A well-executed loyalty program ensures that your customers stick around. When they see the value in staying loyal to your brand, they won’t be swayed by fleeting promotions from other stores.

Gather Valuable Feedback
Loyalty programs provide an excellent platform for gathering feedback. Engaged customers are more likely to share their thoughts and suggestions, helping you refine your products and services. This feedback loop ensures that your business continually evolves to meet customer needs.

    Create a Community
    Loyalty programs can foster a sense of community among your customers. They’ll feel like part of an exclusive club, bonded by a shared love for your brand. This sense of belonging can lead to long-lasting relationships and increased brand advocacy.

    Create a WooCommerce loyalty program with WPLoyalty, and acquire more customers.

    How to create a loyalty program in WooCommerce?

    The easiest way to create a loyalty program in WooCommerce is by using the WPLoyalty – Points and Rewards plugin and creating a reward campaign with it. WPLoyalty is one of the best WooCommerce loyalty program plugins in the market.

    The plugin lets you create a loyalty program in a few simple steps. With the WPLoyalty, you can reward customers for,

    • Purchasing a product
    • Signing up for an account
    • Writing a product review
    • Referrals/ Refer-a-friend
    • Birthday
    • Social sharing

    Customers also can earn rewards in the following forms:

    • Convert points to coupon
    • Free product/gift
    • Fixed or Percentage discounts
    • Free shipping
    • Instant coupons and bonus rewards

    Let’s check out how to create a loyalty program using WPLoyalty step-by-step.

    The following example shows you how to create a loyalty program in WooCommerce that allows customers to earn points for each dollar they spend.

    It also outlines how customers can redeem points for a coupon that they can use for their next purchase.

    Note: The article assumes that you have already purchased the WPLoyalty plugin, installed and activated it. If not, please get the WPLoyalty plugin before installing and activating it.

    How to reward customers with points for every purchase in WooCommerce?

    Now to guide you through how the campaign system works, let’s look into how to create a ‘Points for Purchases Campaign’ and how it works for your customers.

    The following steps will help you reward customers with points for every purchase in WooCommerce. It involves,

    1. Creating a campaign to allow customers to earn points
    2. Creating a reward to enable customers to spend the points

    Creating a campaign to allow customers to earn points

    It’s time to create a campaign. WPLoyalty allows you to create campaigns that reward customers with points for various actions like purchases, sign-ups, reviews, referrals, and more.

    In this example, we are going to see how you can create a WooCommerce Loyalty Points program for purchases.

    Go to your WordPress dashboard -> WPLoyalty -> Campaigns -> Click “Create a new campaign” -> choose the “Points for Purchase” campaign type. Now, you will be asked to give a title and a description for the campaign and set up the points to award to customers when they purchase.

    You must define how many points you would like to give for each dollar (or any currency) a customer spends on your store. In this example, we will set ‘Earn one point for every dollar spent.’

    Check out the screenshot below for an example configuration:

    Creating campaign that allow customers to earn points

    We have created a campaign, and customers can earn points.

    Let’s create rewards for customers to spend their points.

    Creating a reward that allows customers to spend points

    This example uses a basic reward option allowing customers to convert their points into coupons. Say, we want to enable customers to redeem 500 points for a $5 coupon, which they can use for their next purchase.

    To create this reward, go to your WordPress dashboard -> WPLoyalty -> Rewards -> Click “Create a new reward “-> choose the Points Conversion reward type.

    In the following screen, you have to give a title and description for the reward and set up how many points a customer can redeem for what value. For example, Redeem 500 points into a $5 discount.

    The following screenshot shows you an example of the configuration:

    Creating a reward that allows customers to spend points

    We have now created both the campaign and the reward, allowing customers to earn points and spend them in WooCommerce.

    It’s time to let our customers know about the WooCommerce Loyalty program.

    WPLoyalty offers several features to showcase your loyalty program. In this guide, we will see an exciting feature called – Launcher Widget.

    Showcase your loyalty program to customers

    The chat-like launcher widget allows your customers to discover your loyalty program easily. It sits nicely on your store’s bottom right/left corner, and customers can click to view the rewards you offer.

    It lists how they can earn points and rewards in your store. Also, it prompts the customer to become a member of your loyalty program.

    The following screenshot is an example of the Launcher Widget.

    Launcher Widget that showcases the loyalty program to customers

    In addition to the Launcher widget, your customers can view and manage their points and rewards under the default WooCommerce’s “My Account page” on the storefront.

    Why choose the WPLoyalty plugin to create a rewards program?

    WPLoyalty, the WooCommerce loyalty program tool, is here to help you grow while you create a loyalty program. WPLoyalty will help you retain your customers and gain new ones. It includes all the advantages of creating a successful WooCommerce loyalty program.

    Try the free demo to see how a WooCommerce loyalty program works.

    WPLoyalty offers the following features;

    • Loyalty Points & rewards
    • Rewards programs
    • Referrals/ Refer-a-friend program
    • Points expiry & notification
    • Conditional points/ rewards
    • Points for social share
    • Points management
    • Customer management
    • Manually assign points
    • Import/ Export points as CSV
    • Customer reward page
    • My account page
    • Unlimited campaigns
    • Branding
    • Easy redemption from checkout pages
    • Convert points to coupons.

    Launch WPLoyalty, create a loyalty program, and keep your customers engaged easily.

    Wrapping Up

    Creating a loyalty program has proven effective in increasing customer retention, customer lifetime value, inspiring loyalty, and many other benefits over the decade.

    While the low-key punch card has its place for some businesses, a truly innovative approach to WooCommerce loyalty programs can create massive value for retailers.

    For your WooCommerce loyalty program to work, you must keep your customers engaged and interested with status emails, special offers, birthday gifts, and more. Take inspiration from eCommerce brands and use a perfect loyalty tool like WPLoyalty with a strong focus on its perks.

    Learn more about Customer Loyalty Programs, how to create a point-based loyalty program in WooCommerce, and how to set up WooCommerce rewards for your customers.

    Happy Customers, Happy Business.

    How do I add a point system in WordPress?

    Install WPLoyalty – Points and Rewards for WooCommerce plugin and then create a campaign to add a point system in WordPress. To create a points and rewards campaign, go to your WordPress dashboard -> WPLoyalty -> Campaign -> Click on Create a new campaign button -> choose the Points for purchase campaign. Set up the points to be earned by customers for spending in your store and activate it.

    How do I reward customers with points in WooCommerce?

    To reward customers with points, Install WPLoyalty and activate the plugin. Now create a points for purchase campaign and let customers earn points for their purchases. You can also let customers earn points for sign ups, referrals, reviews, social shares and more.

    What are the different types of Loyalty Programs?

    There are various types of loyalty programs. The most commonly used one is points programs. You also have tiered loyalty points programs, VIP programs, referral programs and more.

    Do Loyalty Programs increase sales?

    Yes, Loyalty programs lead to Customer satisfaction and Customer retention. As existing customers spend more, it leads to increased sales.

    Why do Loyalty Programs fail?

    The most common reasons for loyalty program failure are incorrect reward selection and improper data utilization.

    Which Loyalty Program is best?

    The rewards for purchase and SignUp are the most commonly used customer loyalty programs. Selecting customer loyalty programs depends entirely on your business and customer personas.

    Table of Contents


    Points and Rewards Plugin


    Harini Arunachalam
    Harini Arunachalam
    Harini is an experienced content writer with a passion for transforming complex SaaS concepts into engaging, informative content. She has honed her skills in crafting compelling blogs and articles that resonate with a diverse audience.
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